SEO is a concept that many business owners have heard of but may not fully understand. The goal of SEO, or search engine optimization, is to achieve a higher placement for your website among search results for terms relevant to your business. For example, an HVAC company may strive to appear on the first page of results for search terms like “air conditioning installation” or “furnace repair”. To achieve this goal, SEO includes several strategies for improving your website (focusing heavily on the written content on your site) and ensuring an exceptional user experience. Continue reading for a closer look at the importance of search engine optimization as part of your marketing strategy.
Getting Seen in Search Results
When web users perform a Google search, they don’t want to dig through pages of results to find relevant websites. In fact, few users will click beyond the first page of results. That’s why SEO is intended to get your website among top search results. In order to become a top-ranking site, you must include a wealth of informative, engaging content that answers questions users may pose to search engines.
Building Brand Authority
SEO relies heavily on quality website content, but it also measures more abstract concepts, such as brand authority. Authority indicates that your brand and your website are trustworthy sources of information. Therefore, your site needs to be geared toward educating users rather than simply trying to sell your products.
Perfecting User Experience
In its infancy, SEO rewarded sites that jammed as many keywords as possible into a given web page. However, that didn’t yield an incredibly positive user experience. Today, websites that have a high volume of visitors and a low bounce rate—meaning that few people click away after visiting just a single page—are ranked higher in search results. These metrics indicate that your site will yield a great user experience with easy-to-read content and an intuitive site structure. Master SEO and get seen in local search results with Smargasy. Our team of digital marketing experts can help you make the most of your budget and reach your target audience effectively. Give us a call today at (239) 214-8592 or fill out the contact form below to connect with us.