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What You Need to Know Before Hiring a Digital Marketing Agency

Few small businesses have the resources or the know-how to cover all of their digital marketing needs in-house. That’s why there are so many agencies out there providing online marketing services, including everything from website design to local SEO to email marketing. If you’re thinking about hiring a digital marketing agency, here’s what you’ll need to know before you sit down for a strategy call.

What are your goals in hiring a digital marketing agency?

You may not know exactly which services will be right for your business. However, you should have an idea of what you want your digital marketing services to accomplish. For example, are you most focused on brand awareness or increasing sales? Knowing your general goals will give the agency better insight into which services will benefit you most in the shortest amount of time.

What is your budget?

One of the great things about hiring a digital marketing agency is that you’ll have access to scalable services. This means that you’ll be able to adjust the services to fit your budget. It’s important to start with a baseline for your marketing budget to give your agency a clear picture of what’s feasible now and what should wait for later.

How much do you want to be involved with your marketing strategy?

Do you want to have an active role in your marketing, or do you want to let your agency handle everything and simply deliver a monthly report? Most marketing agencies can accommodate either strategy. However, it’s best if expectations for client-agency collaboration are established from the start.

Are you ready to boost your digital marketing strategy and see real results from your campaign? Smargasy can connect you with the helpful experts you need to design a marketing plan that’s right for your business. Call our team at (239) 214-8592 to get started.

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