While it’s tough to pinpoint a firm end date for the pandemic, more and more businesses are currently able to reopen safely and get back to normal operations. But is your business ready for success after COVID-19? Whether you’ve been open in a limited capacity or closed throughout the pandemic, there are a few steps you can take to prepare for a successful re-launch.
Engage Your Social Media Followers
It’s been a trend for businesses to keep their customers in the loop about their hours and other essential updates via social media. So, that’s likely where your followers are looking for news about your business. Ramp up your organic social presence and consider purchasing paid ads on social media to promote your re-opening. You may also make your team more available on Facebook messenger and in the comments of your posts to answer questions and actively engage with followers.
Launch an Email Marketing Campaign
Email marketing has always been a helpful strategy for reconnecting with previous customers. To promote your success after COVID-19, you might launch an email campaign promoting new offerings from your business, locations that have reopened, or services that are back after a hiatus. Including special offers like a post-pandemic discount can gain even more attention and promote more conversions, whether that’s through a direct purchase in your store or an appointment booked on your website.
Update Your Website
Your business may have undergone some permanent changes as a result of the pandemic. Be sure that your website still aligns with your services and speaks to your target audience. If it doesn’t, now is the time to invest in a website redesign to align customer expectations with their service experience.
Ready to get back to business after the pandemic? Smargasy can help you build a strong digital strategy to bring back your old customers and welcome new ones as well! Call (239) 214-8592 to get started.