Email marketing is a great way to connect with your customers and keep them up to date on sales, products, and services that may interest them. Email marketing has been around longer than some newer digital marketing strategies that get a lot of attention. However, it is a tried-and-true way of maintaining an ongoing conversation with people who have demonstrated an interest in your brand. Even better, it may turn one-time purchasers into loyal customers. Keep these tips in mind as you create marketing emails.
Make Emails Look Like They’re from a Real Person
Customers are much more likely to open emails that look like they’re from a real person. So, you should create an email address that uses a real person’s name to send your marketing emails. You should also personalize emails with merge tags to address audience members by name in your messages. Finally, you may choose to email specific segments of your audience with offers they’d be the most interested in rather than taking a one-size-fits-all approach with your emails.
Streamline Your Design
Emails that have multiple typefaces, colors, and text blocks look cluttered and overwhelming to recipients. Keep your design clean, so that your email is easy to read. Customers are not only more likely to open and read well-designed emails, but they’re also more likely to click and make a purchase.
Don’t Go Over 650 pixels in width
The best marketing emails are between 500 and 650 pixels wide. Anything wider than that will require the reader to scroll horizontally to read the message on a computer or mobile device. This is a bad user experience and will cause people to click away from your message.