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Finding the Right SEO Expert

If you want your business to get found on the web, then SEO is something you’ll need to utilize. SEO, or search engine optimization, encompasses any digital marketing task that is intended to improve your site’s rank in relevant, organic (unpaid) search results. While there are many marketing agencies out there that boast SEO services, it’s not always easy to find the right SEO expert for your needs. Follow these helpful tips to ensure that you find a strong partner for your digital marketing goals.

Ask about concrete steps your SEO expert will take to ensure results for your company.

SEO may seem abstract, but it comes down to specific tasks that align with Google’s search algorithms. So, your SEO expert should be familiar with the latest trends in SEO. They should also provide a concrete plan for helping your business achieve your goals in search marketing. In addition, this plan should be customized to your brand’s goals—avoid any firm that offers one-size-fits-all solutions for every client.

Don’t trust promises that seem too good to be true.

You wouldn’t hire a lawyer who guarantees a win in court; after all, the nature of the work often makes such promises impossible to keep. SEO is the same. No agency can guarantee that you’ll rank on page 1 of Google or that you’ll see X number of leads within a given period. If you’re consulting a so-called SEO expert who promises these types of specific results, look instead for an agency that focuses on scalable, achievable growth throughout the long haul.

Look for an SEO firm that offers regular reporting and communicates with clients often.

Instead of promising to get you on page 1, your SEO firm should commit to reporting progress to you regularly. They should also check in often to rework your strategy as needed. Search engine marketing requires an ongoing, evolving approach. If your marketing agency isn’t regularly checking in and reporting on current progress, your campaign will simply have no room to grow.

Smargasy is ready to make SEO an achievable marketing practice for your business with proven strategies for success. Call us at (239) 214-8592 or email [email protected] to start developing your SEO plan.

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