The only constant thing about search engine optimization (SEO) is that it will continually evolve over time. Every year, it’s necessary to take stock of your company’s SEO techniques and strategies, and adjust them as needed to take advantage of the latest trends and algorithms. Staying on top of this never-ending evaluation and adjustment process can position your company for success in 2021 and beyond.
The Role of Artificial Intelligence
Artificial intelligence (AI) is no longer the stuff of science fiction. It’s affecting your everyday life, even if you don’t know it’s there. For example, Google recently implemented RankBrain—an AI algorithm that affects how Google ranks pages in their search engine results pages (SERPs).
Although Google has long been tightlipped about its algorithms, experts believe that RankBrain prioritizes user experience signals (such as time spent on pages and click-through rates). This means that your SEO strategy for 2021 should prioritize them as well. For instance, you can improve web traffic retention by keeping your readers’ attention with interesting, useful content.
The Importance of UX Testing
User experience, or UX, is a specialized field that has been steadily growing in importance. If your digital marketing strategy doesn’t provide for UX testing, it’s time to overhaul it. UX testing is crucial for understanding your customers’ pain points and eliminating them to create a streamlined, convenient user experience.
The Growth of Local SEO
It’s expected that local SEO will continue to grow in importance in 2021. If your business caters to a local audience, you absolutely need to harness the power of local SEO by doing the following:
- Nurturing your Google My Business account
- Using local keywords
- Including your business in local directories
- Developing location-specific content
It’s tough to stay on top of all the latest SEO trends—by partnering with Smargasy, Inc., you don’t have to. Turn over your SEO tasks to our team of digital marketing experts and get ready to watch your traffic and conversions soar. Contact our office in Fort Myers, FL, at (239) 214-8592 to find out what our digital marketing team can do for your brand.