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Explore the timely digital marketing blog from Smargasy, Inc. We discuss the latest trends in digital marketing and offer actionable advice.
A group of businesspeople stand near charts, social media icons, a magnifying glass, and marketing materials, symbolizing analysis and planning in digital marketing.

The Ultimate Digital Marketing Audit Checklist for 2026: Mistakes to Avoid

In 2026, build a solid marketing base with a clear website and SMART goals. Regularly adapt to changes or risk being stuck in the mud!
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Three people using digital devices stand in front of a large data dashboard, surrounded by colorful gears and icons representing communication and technology.

7 Surprising Results from Using GoHighlevel for Marketing Automation

GoHighlevel enhances marketing automation efficiency, boosts conversion rates, improves client retention, and utilizes AI to refine strategies and prioritize engagements.
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People walk through a cityscape with palm trees, digital charts, and a large map pin icon, as storefronts labeled "potist" line the street at sunset.

How to Show Up for ‘Near Me’ Searches Fast

To enhance local visibility, claim your Google Business Profile, optimize for local SEO, maintain consistent NAP information, encourage reviews, and engage on social media.
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A hand points toward financial charts and graphs, including a colorful pie chart and a website showing earnings, data tables, and statistics.

How to Choose the Right Budget for a Pay Per Click Campaign

Setting a PPC budget involves defining objectives, analyzing data, conducting keyword research, and testing allocations. Understanding audience behavior and using automated tools can optimize your ...
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What is a Fractional CMO and How Can It Help Your Business?

Andreas Dolleschal offers fractional CMO services, providing expert marketing strategy and automation to growing businesses on a flexible, cost-effective basis.
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Illustration of a landline phone, a smartphone with a Wi-Fi symbol, and a checklist on a clipboard, each against pastel colored backgrounds.

How to Prepare for the FCC’s Mandate to Retire POTS

With FCC reducing POTS shutdown notices to 90 days, businesses should inventory systems, explore VoIP or wireless options, test setups, and train staff to ensure ...
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Illustration with the words "Virtual Receptionists," a drawing of a headset, and speech bubbles connected by a dotted line on a white and blue background.

Virtual Receptionists: Revolutionizing Customer Service for a New Era 🌟

Aiden, an AI virtual receptionist, handles calls and appointments 24/7, saving small businesses time and money while improving customer service and efficiency.
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Illustration of a smartphone with app icons connected to a rising line graph, indicating growth or increasing user engagement.

7 Mobile-First Marketing Tips for a Strong 2025 Strategy

Mobile-first marketing in 2025 demands responsive design, fast loads, consistent content, and optimization for local and voice search to improve SEO and user experience.
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A cartoon robot stands next to upward-trending graphs and a glowing lightbulb, symbolizing ideas and progress on a white background.

The Ultimate Guide to AI Marketing Tools in 2025: Transform Your Customer Engagement

In 2025, AI marketing tools enhance engagement through automation and real-time analytics, enabling hyper-personalization and cost efficiency for businesses.
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