Many small businesses sit out on digital marketing, believing it is either too time consuming or expensive. Alternatively, some assume that the nature of having a small business means that there is no need to tap into the virtual marketplace that digital marketing can open up. In reality, digital marketing is critical for businesses of all sizes. Even if your business specializes in hyper-local products or services, having an online presence is still necessary to keep your loyal customers engaged. Here are a few reasons that small businesses should make digital marketing a priority.
Your customers—and competitors—are online.
One of the key reasons that small businesses should use digital marketing is that their customers expect them to. The vast majority of customers look online before making purchase decisions, whether they’re looking for a new television or trying to decide where to make dinner reservations. If you’re not present in that digital conversation, potential customers have no way to find you. Furthermore, your competitors are likely using digital marketing. Even if you have a loyal base of customers, a well-placed online ad or marketing email from a competitor could be just enough to entice your customers to give another company a try.
Digital marketing can level the playing field.
Small businesses sometimes mistakenly believe that digital marketing is out of their budgets, but it can actually level the playing field between small companies and large brands with deep pockets. Digital marketing is more about strategic SEO, careful content marketing, and a strong social media presence than big budgets. You can compete in the same spaces as large brands in ways you can’t with other marketing mediums.
Digital marketing helps you refine your target market.
One of the best things about digital marketing is the way that it can make all of your marketing more effective. By tracking who is responding to your digital campaigns and what kinds of marketing are most effective in the digital realm, you get a clear view of exactly who your target market is. This knowledge will make all your offline marketing efforts more successful.