The day you gain your first customer, you start building a reputation for your business. Whether you like it or not, your reputation precedes you and plays a vital role in the success of your venture. Having a good brand reputation boosts brand loyalty and encourages people to overlook rare shortcomings, helping you get more business and secure long-term growth for your company.
Reputation marketing is one tool you can use to utilize the benefits of your reputation.
What is reputation marketing?
In a broader sense, reputation marketing combines reputation management and brand marketing. It focuses on various activities like customer service and PR to build a good reputation for your business. It also tries to deal with the bad reputation due to errors or mistakes.
During the 20th century, reputation was built by spreading word-of-mouth and print media. However, in the 21st century, the internet has entirely changed that. Reputation building has now shifted to digital platforms like social media, website reviews, testimonials, etc.
How is reputation marketing different from reputation management?
Reputation management is all about managing the bad reviews and ensuring it doesn’t go out of hand. On the other hand, reputation marketing actively promotes your positive reviews and feedback to increase your reputation.
Why does your business needs reputation marketing?
Increase your goodwill
A good reputation marketing strategy will help you reach out to more potential customers and turn them into conversions. Most people check online reviews and testimonials for products and services in the local market before purchasing. Seeing positive reviews increase the chances of your sales.
Improve your SEO rankings
Most popular search engines like google and Yelp are likely to put your website on top rankings if you have good reviews. It is because they want to show quality businesses to their users. A company with poor reviews and reputation does not look good on them. So by using reputation marketing strategies, you can ask happy customers to put good reviews for you on search engines platforms.
A study shows that most customers prefer to interact with businesses through customer reviews than those without. Reading positive feedback about your business from people who have used your services builds trust and encourages people to choose you over your competition.
Enhance your reach
With social media marketing and influence marketing, it is easy to spread the good word about your business in the digital era. You can extend your brand name globally to your potential customers through social media channels and use the positive reviews to speak for themselves. You can get the marketing you need for your business on Twitter, Instagram, and Facebook, even without an expensive marketing strategy.
Smargasy Inc is a full-service digital marketing agency for all your marketing needs. From email marketing to software development and website design, we do it all. Based out of Florida, our mission is to help you achieve your marketing goals through high-tech business solutions designed considering your unique business needs. You can reach out to us at (239) 214 8592 or fill out our online contact form to know more.