When you’re exploring digital marketing solutions for your small business, you may feel overwhelmed with options. With so many strategies out there, how do you choose which ones to use? The following digital marketing solutions are perfect for growing small businesses that need to make the most of their limited advertising budgets.
How do you get on page 1 of Google? Pay-per-click ads, or PPC advertising, is one of the most reliable shortcuts to get seen on the first page of search results. With PPC ads, your business will pop up in relevant searches, but you’ll only pay for that ad space when someone clicks on your ad. Paired with well-designed landing pages, PPC ads can ramp up conversions so that you see a strong ROI on your ad spend.
You don’t need your business seen by everyone on the internet, just the people who are physically close to your storefront or service area. Local SEO can help you get seen where it matters most. With local SEO services, your digital marketing agency will focus on your Google My Business listing as well as trusted local directories to ensure that your business is on the radar of people within a specific geographical area who might be looking for the products or services you offer.
Email Digital Marketing Solutions
Every business owner knows the value of returning customers, but how do you make sure that your brand stays on customers’ minds? Email marketing is one solution that can help you keep in touch and encourage customers to continue coming back around. It’s particularly effective if you can offer seasonal specials and promotions that bring added incentives for future purchases.
Still not sure how to build your digital marketing plan? Smargasy is here to help! Our team of marketing specialists can customize the right strategy for your small business. Find out how you can grow with us by scheduling a strategy call or calling us directly at (239) 214-8592.