Storytelling in marketing is a tough concept for many business owners to master. After all, most potential customers are only going to spend a short time visiting your website or visiting your profile on social media. So, shouldn’t you make the most of that time with the hard sell? As counterintuitive as it may seem, it’s often better to take a storytelling approach to get customers interested and engaged with your brand. Then, when they are ready to make a purchase, your company is the one that will be on their minds.
There are several forms that storytelling in marketing may take. The following tips will help you start focusing more on your story and less on your sales pitch.
Identify your brand’s story.
Before you can implement storytelling in marketing, you need to know what your story is. Audiences tend to connect with unique backstories and challenges that businesses may have faced as they started up. Alternatively, building strong ties to the community you serve can resonate with a local audience. Find those aspects of your brand’s story that will create an emotional connection for your brand and let those guide your storytelling efforts.
Post non-salesy content more often.
Your website will be where your story is primarily told. With this in mind, you may need to revamp your core site pages to reflect your message. In addition, you’ll want to post content to your site regularly that isn’t trying to make a sale. Blog posts, for example, can be a great place to keep customers connected with what’s happening in your industry without necessarily trying to make a sale in every post.
Stay engaged on social media.
Social media offers a real way for you to engage with your audience and create human connections with your brand. Make the most of it by using your social media pages to share interesting and informative content that lines up with your brand messaging. You can also use your social profiles to boost new content on your website, thus creating even more opportunities for engagement.
Tell your brand’s story with help from Smargasy! We offer a wide range of digital marketing solutions to help your business get noticed. Call (239) 214-8592 or email [email protected] for more info.