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The Review Gap – Why You Need to Be Reviewed Online

No matter what type of business you’re in, your online presence matters. There are many steps business owners can take to improve their digital presence. However, one thing you may find challenging is getting reviews of your business on sites like Google, Facebook, and Yelp. Fortunately, reputation management services can bring you more online reviews, which can have a strong impact on your customers. Continue reading to learn how to fill the review gap and get more feedback from your existing customers, so you can continue to see your business grow and thrive.

Customers are looking for reviews of your business online.

You probably utilize many digital marketing tools to get the word out about your business, but customers are always going to look for reviews from your previous customers. In fact, reviews may be what differentiates you from your competitors. Most people will read between one and 10 online reviews before making a purchase decision.

Online reviews may mean more to your customers than you think.

Many business owners underrate the importance of online reviews. While you might think that it’s enough to promote your business through advertising and organic search marketing, your potential customers will be suspicious of a lack of reviews about your business. Consumers tend to put as much weight into online reviews as they do into personal recommendations.

Recent reviews are important for prospective customers.

Let’s say you have a handful of glowing reviews of your business that were posted a year or two ago. That should be enough to convince customers, right? Not entirely. Reviews that are older than three months are viewed as less relevant, so you need a strategy that keeps reviews coming in from happy customers. Online reviews don’t have to be a burden for your business. With reputation marketing from Smargasy, you can boost the number of reviews on your preferred sites and drive up your average star rating. Find out how our Fort Myers digital marketing team can help you by calling (239) 214-8592.

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