Beautician showing information about new cosmetics and beauty products on tablet computer to client for word-of-mouth marketing

The Power of Word-of-Mouth Marketing

An essential part of retaining customers and finding new ones is creating a brand reputation that inspires word-of-mouth marketing. If your customers have a great experience with your company, they’ll be eager to tell their friends and colleagues about their good luck. Organic social media marketing encourages your customers to write reviews and share their customer experience with their friends.

Build Customer Trust

The customers that you earn through organic word-of-mouth marketing will be entering into a relationship with you that is already built on trust. They trust the friend or family member who referred them to you, and that person trusted your company enough to make the referral. This means that the customers you’re earning are already predisposed to have a happy, fulfilling relationship with your brand.

Create a Strong Customer Community

You can create a strong customer community by encouraging your customers to engage in word-of-mouth marketing techniques like online reviews, sharing social media posts, forwarding emails to friends and family, and recommending your business services to others. Word-of-mouth marketing allows you to engage your customer base in such a way that they are not only doing your advertising for you, but they are more likely to use your services in the future because they have spent time praising you to others.

Spend Less on Advertising

Businesses that have loyal customers and an ever-expanding customer base will end up spending less on advertising costs overall. Effective word-of-mouth marketing can be powerful enough that you won’t have to rely on as many costly and gimmicky advertising techniques as your competitors. Using word-of-mouth marketing can increase your business’ fanbase and customer loyalty; in turn, giving you the freedom to spend the money you’ve saved elsewhere.

Smargasy can help your business develop a comprehensive digital marketing strategy that includes tools to encourage word-of-mouth marketing and organic social media marketing. Contact Smargasy today to start utilizing smarter, more effective digital marketing and advertising tools.

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