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The Power of Email Marketing for Small Businesses

You might think that most marketing emails are deleted unread. But actually, the average open rate for all industries is over 21%, which is considered quite high. Furthermore, email marketing is an incredibly impactful, yet budget-friendly marketing tool. Consider this: Marketing emails result in $38 in revenue for every $1 spent, which is an ROI of 3,800%! If you aren’t yet using email marketing for your small business, you’re missing out on valuable opportunities.

You can reach more potential customers.

As odd as it might sound, not everyone uses social media. Social media marketing is also quite effective, but it can’t reach everyone. However, these days, it’s all but impossible to find someone who doesn’t have an email address—or two or three. With email marketing, you can get your message in front of more eyes with just a few clicks.

Marketing emails can be personalized.

One unique aspect of this marketing tool is the extent to which personalization is possible. For example, bulk email platforms enable you to automatically have each email addressed to the recipient’s name, rather than reading “Dear Customer.” However, this is just the start. Email marketing tools also enable you to segment your audience with a virtually endless range of filters, including their geography, age range, purchase histories, and interests. This enables you to deliver highly targeted, personalized email campaigns to the customers who are most likely to respond to them.

Marketing emails can be highly engaging.

There are a number of strategies small businesses can use to improve their open rates and click-through rates. One effective way to make your emails enticing is to create content that is unexpectedly entertaining or delightfully informative. Customers are more likely to click on marketing emails if the subject line and body content promise something of value. In turn, this can help elevate the value of your brand in the minds of your customers.

You can easily harness the power of email marketing without having to write the emails yourself. Connect with Smargasy, Inc. today to learn about our complete email marketing services (we’ll even send the emails for you!). You can contact our office in Florida at (239) 214-8592.

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