PPC, or pay-per-click advertising, can increase traffic to your business’s website and boost sales. While it might seem like a good idea to run PPC campaigns year-round, it could be more effective and budget-friendly to only run PPC campaigns during busy seasons. So what’s the best time of year for PPC? Keep reading to find out!
Winter and the Holidays
Most businesses make the most sales around wintertime. Conversely, summer is usually the slowest time of year for businesses. However, it’s worth noting that these busy/slow seasons don’t follow the official start and end times that the actual seasons follow. The official dates that the seasons change are starting points to collect data.
Sales tend to ramp up before Christmas, so make sure to prepare a PPC campaign well ahead of time to make the most of the busy holiday season. Try to set aside a budget so your marketing team can prepare brand new PPC ads for the holidays. You don’t want to keep using the same old ads you’ve been using all year long. Your competitors will likely be using new holiday-themed PPC ads that will grab people’s attention, so do your best to make your ads win customers over.
You also don’t want to reuse any holiday-themed PPC ads your business has used in previous years. Why? The same reason you don’t want to use the same PPC ads you’ve been using year-round: once a customer sees an ad, they become desensitized to it. The next time they see that same ad, they will be less likely to engage with it. Don’t risk that happening – make new holiday-themed PPC ads every year instead!
Each Business Has Different Busy Seasons
Every business is unique, which means they all have different busy seasons. Find out which times of the year would be best to run PPC campaigns by analyzing your business’s PPC stats. Take note of which months had the highest traffic, and then consider running PPC campaigns during those times.