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Reputation Marketing: How It Works, How You Can Use It, and Why

It’s no secret that online reviews are an important factor in how consumers choose where to shop. In fact, most people consider reviews posted online as valuable as personal recommendations from a friend or relative. But how can you manage your reviews and guide the conversation in a positive direction? The answer lies within reputation marketing.

How It Works

Reputation marketing is a system that allows you to capitalize on the great service you’re already providing to your customers. It involves encouraging more positive reviews by making it as easy as possible for customers to leave reviews on your website or your preferred third-party review sites, such as Google. Once the great reviews start rolling in, reputation marketing amplifies those reviews on your website, social media pages, and other sales channels.

Another key component of this process is managing negative reviews. After all, even the best businesses will have a few. Responding to negative reviews in a productive way and amplifying your high volume of positive reviews will help mitigate the effects of one or two one-star reviews from disgruntled customers.

How to Use Reputation Marketing

You may think that reputation marketing sounds complicated and maybe a little time consuming. However, it’s based on many automated processes that can be managed by your digital marketing agency. After a quick onboarding call, you can sit back and watch your reputation grow!

Why You Need It

Any business needs a healthy number of positive reviews to be seen online. A high star rating with Google will help you remain among top search results when consumers look for the products or services you offer online. Reputation marketing also helps to convert curious shoppers into paying customers. Your reviews could be what makes the difference when someone is choosing between your business and a competitor.

If you want to start harnessing the power of reputation marketing, connect with Smargasy for a strategy call. Get in touch with us at (239) 214-8592 to launch your reputation management campaign.

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