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Quality vs. Quantity – What Matters Most for SEM

SEM, or search engine marketing, is a marketing strategy that relies on paid methods to increase your company’s visibility and ranking in search engine results. Your company should absolutely be using SEM to gain customers and increase conversions, but here’s a look at what matters most – quality or quantity of SEM tactics.

Advantages of Quality Content

Quality marketing content can establish your brand as an authority among your competitors, as well as improve your Google rankings and increase your trustworthiness and expertise. However, no matter how high quality your content is, it only matters if it’s getting in front of the right people at the right time.

The Argument for Quantity

The quantity, or amount, of content you produce allows you to reach a wider audience. This gives you a better chance of getting your products and services in front of the largest group of people possible. Producing short videos, simple posts, and easily shareable content every day will ensure your followers see you in their feed frequently.

Focus on Combining Both

Ideally, you should focus on both quantity and quality to increase your reach, grow your customer base, and ensure conversions. A combination of posting several high-quality, authoritative blogs on your site every month, with sharing simple, engaging content on social media daily, will guarantee that you’re reaching the customers you want at the ideal time.

Need Help with Search Engine Marketing (SEM) in Ft. Myers, FL? Call Us Today.

If you’re not sure where to start with search engine marketing or SEM in Ft. Myers, contact us at Smargasy today. We’ll help you with pay-per-click ads, social media marketing, and Facebook ads to get you in front of the right audience at the right time. To learn more or schedule a strategy session, call us today at (239) 214-8592 or contact us online.

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