No matter what industry your business is a part of, your success will depend on the strength of your online presence. From search engines to social media to third-party review sites, there are many places where you’ll want your business to be seen online. The following tips will help you maintain a strong online presence so that you can get noticed where it matters most.
Update Your Website Often
It’s not enough to simply have a great website. You need to update your website often with high-quality content that is informative, relevant, and engaging. Creating a blog is one way to keep your website fresh and current.
Share Your New Content on Social Media
As you start scheduling new blog posts on your website, you should share your new content on social media. You should not have a social media profile on any platform that you don’t post to regularly. However, the ideal number of posts will vary by platform. Facebook and Instagram posts stick around in users’ feeds for a few days, so 2-3 posts per week is a good target. If you use Twitter, you’ll want to tweet or retweet daily to make an impact.
Create an Ongoing Conversation Around Your Brand
To build a strong online presence, you should aim to have a conversation rather than to simply post content. That means responding to customers who are talking about your brand online. On both social media and review sites, it’s important to engage with people who comment on your posts and leave reviews of your business. Keeping the conversation going helps humanize your brand and further drives up engagement from current and prospective customers.
Smargasy can help you build your online footprint with social media marketing, SEO, email marketing, review management, and everything else you need to make a strong impression. Connect with us for a short strategy call at (239) 214-8592. Our Fort Myers marketing experts are ready to help you grow your brand.