Small and mid-size business owners often think that only large corporations can effectively use video marketing. After all, this particular marketing technique sounds rather expensive. However, it’s important to keep in mind that video marketing is incredibly effective. In fact, about 76% of marketers state that it produces more conversions than other channels. Plus, it can be more cost-effective than you might think.
Video marketing offers a human connection.
Have you ever tried to communicate subtle humor to someone via a text message or Facebook comment? It doesn’t work very well, as the message isn’t accompanied by those all-important non-verbal communication cues, like facial expressions and body language. Marketers often encounter the same problem with printed ads and digital display ads. Video marketing is great for communicating nuanced marketing messages to consumers. After all, viewers can see a live person, cartoon character, or other illustration adding depth and context to the marketing message.
Google gives ranking preference to video marketing.
Since virtually every consumer uses Google, it’s a smart idea to craft your marketing campaign around the search engine’s preferences. Google tends to reward websites that have embedded videos, whether they are primarily for educational, entertainment, or video marketing purposes. Furthermore, Google now owns YouTube. This is why you’ll often see YouTube videos embedded directly in search engine results pages (SERPs). In short, the use of video marketing for businesses of any size is smart for SEO purposes.
Mobile users love videos.
Another reason why marketing experts highly recommend using video marketing is because it appeals to mobile users. More than ever before, consumers are viewing videos on their smartphones and other connected devices. Your business needs to produce videos in order to cash in on this trend.
At Smargasy, Inc., you’ll find a full spectrum of digital marketing services designed to position your brand for success. From reputation management and remarketing to SEO and PPC, we do it all! Call us in Fort Myers, FL, at (239) 214-8592 for your free consultation with our Internet marketing team.