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Is It Time for a Web Design Refresh?

All businesses need a website, but if there is one thing worse than not having a website, it’s having an outdated website. It’s always a good idea to look over your own website periodically to assess whether it still meets your company’s needs, captures your audience’s attention, accurately represents your brand, and looks modern. Check out the following signs that it’s time for a brand new website or a web design refresh.

Your website looks wrong on mobile devices.

Assess your website on a laptop, smartphone, and tablet. Is it responsive to all types of devices and screen sizes? If the website doesn’t seem quite right and is difficult to navigate on mobile devices, then it may be time for a web design refresh.

You have a high bounce rate.

A bounce rate refers to the number of people who visit one page on your website and then leave right away, without visiting any other pages or purchasing any products. High bounce rates are bad for business. They can indicate that your website is so outdated that it’s time for a total overhaul. A new website can offer intuitive navigation, user-friendly content, and aesthetically pleasing elements that capture each visitor’s attention.

Your business has undergone significant changes.

Businesses are dynamic entities that tend to evolve over time. You may begin offering new services and products, and discontinue old ones. In this case, a web design refresh can fit your needs. You might even decide that it’s time for a company rebranding—which calls for a complete website overhaul. Your new website can accurately represent your brand and appeal to your target demographic.

When it’s time for a brand new website or a web design refresh, you can turn to the experts at Smargasy to get the job done right the first time. We pride ourselves on our close collaboration with our clients, which enables us to develop a deep understanding of how they want their websites to look and function. Contact our office in Fort Myers, FL, at (239) 214-8592 for a free consultation.

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