Your company’s online advertisements can boost visibility for your business, create brand recognition, grow your audience, and increase sales. Online advertising doesn’t have to cost a fortune, either. Here are some tips for paid advertising that doesn’t break the bank.
Promote Customer Reviews
A great way to grow your word of mouth marketing is to promote positive customer reviews. You can incentivize reviews to encourage customers to provide feedback, and then share these reviews across your website, email campaigns, and social media. These reviews offer valuable insight and customer engagement, and also encourage new customers to give your business a chance.
Increase Your Use of Social Media
There are a lot of free avenues you can use on social media to promote your business. Creating engaging, shareable content, using reels, and providing followers with a call to action will all increase engagement and grow your customer base.
Use Brand Ambassadors and Partners
A brand ambassador is a social media user with a sizeable following that will promote your product for you in a more natural way. A brand ambassador acts as one of the faces of the company and can spread word to the public about your products and services.
Giveaways increase visibility and customer engagement. Sponsor a giveaway in which users gain entries by sharing your content or tagging their friends in the comments. Make sure to make it a condition of winning that users follow your account.
Encourage User-Generated Content
User-generated content, such as customer-made videos showing how products are used or why they are valuable, can generate new leads and grow your customer base organically. Encourage customers to create posts, videos, and more featuring your products.
Need Help With Paid Advertising? Contact Us Today.
If you need help generating paid advertising or word of mouth marketing, contact us at Smargasy today. Our digital marketing experts specialize in Facebook ads, pay-per-click ads, display advertising, and social media marketing. To learn more or to schedule a strategy session, call us at (239) 214-8592 or contact us online today.