The online marketplace has been growing steadily since the start of the pandemic, and 2023 is the best year to really make a go of it if you’re hoping to expand your ecommerce business. Here are four simple ways to make the most of your ecommerce business in Ft. Myers, FL and beyond.
Layer Your Marketing Strategies
Layering your marketing strategies involves using more than one type of marketing in one campaign so that you can reach as wide an audience as possible. For instance, in addition to improving your website’s SEO, you can also use display ads and remarketing to bring back old customers and attract new ones.
Amp Up Your Social Media Usage
Social media marketing can be used to gain followers organically and through paid advertising. Almost every demographic uses some type of social media, whether it’s Instagram, Facebook, Twitter, LinkedIn, Pinterest, YouTube, TikTok, or Reddit. Paying for ads on social media platforms will get you in front of the right audience at the right time.
Respond to Customer Reviews
Responding to reviews, whether they are negative or positive, shows your customers you listen to feedback and care about customer interactions. Responding to negative reviews in particular can give you a chance to make it right with the customer and encourage customer loyalty. When other potential customers see how well you respond to feedback, it may make them choose you over a competitor.
Optimize Your Store for Mobile or Create a Mobile App
More than half of consumers now use their phones for online shopping. You can grow your customer base and appeal to younger customers by creating a mobile app or just optimizing your website for mobile users.
Need Help Growing Your eCommerce Business in Ft. Myers, FL? Call Us Today.
If you want help growing your ecommerce business in Ft. Myers, contact us at Smargasy today. We’re digital marketing experts who specialize in onsite SEO, social media marketing, reputation marketing, and Facebook ads. To learn more or schedule a strategy session, call us today at (239) 214-8592 or contact us online.