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Facebook Marketing for Service Businesses

Finding the right place to advertise online can be a huge struggle for a service-based business. Marketing your business on Facebook may be the online platform that gets you better results than other paid advertising campaigns.

The ability to target people who are actually interested in your services and located in your vicinity is a huge advantage for local businesses who use Facebook to promote their business.

Facebook advertising gives you a direct way to persuasively market to a highly targeted audience in their personal digital space where they are communicating every day. Facebook Messenger Ads are especially effective at reaching prospects where they live online. Messaging through apps such as Facebook Messenger and WhatsApp is becoming the most popular way for people to communicate with people and businesses they know. 

Facebook Ads Remind People of Your Services

If you sell services, having a great web presence and online reputation is important to your future customers. People want to feel comfortable and confident when hiring a service provider. It makes sense that these prospects typically spend more time thinking about their purchase decision, and don’t always just choose the first business that shows up in the paid ads on search engine results.

What a lot of consumers do is take some time to check out their top options for services, look at those businesses’ websites and reviews, compare prices, and ask friends and family for recommendations. Many service purchases aren’t immediate, so it’s easy for consumers to get distracted. But with Facebook marketing, local service providers can remind people of their services and convert more interested leads.

Service-Based Businesses Can Reach More Customers with Messenger Ads

There are over 1.3 billion Facebook Messenger users globally, and that number is expected to grow to 2.4 billion users by 2021. And more than 20 billion messages are going back and forth between businesses and users monthly.

Those are some impressive numbers, but you’re a small local business, and so how is all of this relevant? Well, here are some statistics showing why you should consider Facebook Messenger ads:

  • 67% of people indicated that they have made a purchase after seeing a social media ad (The Manifest’s 2019 Consumer Social Media Survey)
  • 31% of consumers say they are using social media channels to browse for new items to purchase. (Aimia)
  • Facebook accounts for 50% of total social referrals and 64% of total social revenue. (Business Insider)
  • 84% of millennials say user-generated content from strangers has at least some influence on what they buy. (Gartner)

Your business can find the perfect audience to market to by digging into your Facebook Audience Insights to learn more about the demographics and preferences of everyone on Facebook, but more importantly, get detailed information about the people who have connected with your Facebook page to create highly targeted Messenger Ad campaigns that are hard to ignore.

Put Your Business in Messenger Inboxes

The easiest way to promote your business on Facebook Messenger is running ads that show up in people’s Messenger inbox. Messenger ads work just like Facebook ads by automatically placing ads where they are most likely to drive results at the lowest possible cost. You can even use the same ads for Messenger that you’ve already created for Facebook and Instagram marketing campaigns.

People see your ads in the Messenger app Chats tab, and when they tap on it, they are sent to call-to-action within Messenger that takes them to the destination you chose when you created the ad. So, you could send them to a chat conversation with your business on messenger, but you could also send them to a website or app. 

They are even sponsored Messenger ads that can be sent directly to people’s Messenger inbox but ONLY if it is someone who has chatted with your business on Messenger before. 

People are reading less and skimming more, so concentrate your efforts on creating “can’t pass this up” calls to action and give prospects a reason to click. Your next customer could be waiting in to hear from you on Facebook.

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