Are you disappointed that your website is not performing to your expectations in converting traffic into sales? You are not alone;- many businesses have the same challenge in their marketing.
Unnecessary pages on the website and information overload are some problems that overwhelm potential customers, causing them to hesitate to take the desired action.
If you are committed to reaching new customers to attract new revenue, it’s crucial to shift your focus from just having a website. You should instead work on creating a single-page branded site funnel that will help convert visitors into customers.
Benefits of Having a Sales Funnel
A sales funnel is crucial to your digital marketing strategy. Many business owners want to take a less direct approach.
Some people mistakenly have the perception that landing pages, upsell pages, squeeze pages, and all the stuff that is often associated with the sales funnel can potentially drive new customers away.
This could not be further from the truth. Many of the strategies pioneered by what most business owners would consider “internet marketers” selling informational products, are some of the best tools you can use in digital marketing.
Creating a funnel, similar to a website, or simply making some parts of your website function like a funnel is a great way to integrate those strategies into a traditional website.
A website sales funnel comprises a single page that tells your story, unlike a website that has multiple pages that make your story confusing to the audience.
It entails user-friendly scrolling navigation, unlike a website that is hard to navigate and involves lots of clicking.
It strongly funnels your website visitors to take the desired action while a website has no clear action steps. This also makes it easy for you to conduct split testing!
A proper funnel is also mobile-friendly and drives approximately 60% of your traffic and helps you track conversions, unlike a website where it is hard to tell where conversions came from.
It includes a strong call to action, while a website usually has no offer but only a call to “contact us.”
A well-strategized and optimized sales funnel can mean the difference between making new sales, realizing healthy profits, and barely breaking even. If you’re ready to take your business to the next level, contact us today for a free consultation on how we can create a sales funnel that works for your business!