Every time a user types a search query into Google, they see paid advertisements on the search engine results pages (SERPs). These Google Ads are targeted to the user’s keywords. For example, if a user searches for a plumber in Cape Coral, they’ll see ads for plumbers in that area. As you can see, the Google Ads tool is a smart option for marketing a brand’s products or services.
Running Google Ads is essential for a comprehensive marketing strategy.
Your brand needs a comprehensive digital marketing strategy that includes both organic strategies (search engine optimization or SEO) and paid advertisements, such as Google Ads. One reason why every good marketing strategy needs both approaches is because SEO is a marathon-like strategy—it can take a while to see results. In contrast, paid advertisements through Google Ads are like a sprint, and can quickly get customers knocking on your door.
Google Ads are a cost-effective choice.
No business owner wants to spend more than they really have to on advertising. The good news is that running Google Ads is a highly cost-effective option. In fact, you won’t have to pay a cent for users to view your advertisements. You’ll only pay when someone actually clicks on your ad and goes to your website or landing page. In other words, you’ll create brand awareness free of charge, and only pay for hot leads.
Google’s paid advertisements are highly targeted.
There’s no point in marketing to people who would never purchase your products or services. For example, if you own a hair salon, you wouldn’t want to pay to advertise to bald individuals. Google Ads allows you to only target consumers who are actively searching for what you’re selling. You can target broad keyword search terms, such as “hair salon,” or more specific long-tail keywords, such as “hair salon selling Bumble and bumble hair care products.” As a result of this hyper-specificity, you can enjoy seeing your conversion rates skyrocket.
At Smargasy, Inc., our digital marketing experts understand how to seamlessly weave together marketing strategies to create interest among consumers. We use a variety of techniques designed to bring both rapid and long-term results. Call our office in Cape Coral, FL, at (239) 214-8592 to schedule a free consultation with one of our friendly marketing experts.