Content marketing is the use of original, unique, and engaging web content to attract customers and keep them on your site longer. Using interesting content also establishes you as an expert in the digital marketplace. Updating your content regularly ensures you’ll remain at the top of search engine results in your area.
Three Important Characteristics of Content Marketing
The three most important characteristics of content marketing are:
- Value – your content should serve a need and provide information the public wants.
- Relevancy – your content should appeal to a wide audience, not just your existing followers.
- Consistency – you should create content consistently to ensure engagement, build trust, and improve your SEO rankings.
Benefits of Content Marketing
The main benefits of content marketing:
- Builds brand awareness
- Cultivates a captive audience
- Generates leads
- Encourages loyalty and engagement
- Improves SEO rankings
- Drives sales and profits
Incorporating Content Marketing into Your Existing Marketing Plan
Content marketing should not replace any existing element of your marketing plan. It should be a complementary add-on to a strategic digital marketing plan. You should use content marketing alongside paid advertising, email marketing, social media marketing, SEO, and web design.
Creating Quality Content
In order to ensure you’re creating quality content, you should consider the following:
- Your purpose and goals – this is the foundation of your content marketing strategy and every piece of content should specifically further these goals and speak to your purpose.
- Your target audience – you want to speak with confidence directly to your target audience to build engagement and encourage loyalty.
- Your Branding – your company’s branding should be the common thread running through all of your content.
Get Started With Content Marketing Today With Smargasy
We can help you get started with content marketing in Ft. Myers, FL today for your small business. At Smargasy, we’re experts in digital marketing and we have years of experience creating a comprehensive marketing strategy that incorporates everything your business needs to stand out and succeed in the digital marketplace. To learn more, contact us online today to set up a free consultation.