According to statistics, shoppers abandon nearly 70% of shopping carts, many in the checkout process. Considering that the average conversion rate for e-commerce websites is 2.86%, there’s definitely a need for improvement. Many businesses focus on improving site features like usability and search engine optimization (SEO), but they forget about the user experience during checkout. Here are 5 tips to improve your checkout process and increase conversions:
One-step checkout is a fast and easy way to purchase items in your e-commerce store. Not only does this make for an enjoyable customer experience, but it also improves sales, conversion rates, and customer satisfaction. Here are five tips for setting up one-step checkouts:
- Make the checkout process as simple as possible by offering fewer steps.
- Remove unnecessary fields from forms so customers don’t have to enter unnecessary information just to get through the checkout process.
- Use a single page that doesn’t require users to click through multiple pages in order to complete their purchase transaction on your website.
Guest checkout is a simple way for users to sign up for your website without having to create an account. It can be used for new users or returning ones, for one-off purchases or special offers, and even for user authentication. The ability to customize guest checkout makes it a great tool for collecting information about user preferences without sacrificing the simplicity of the experience.
Cart contents and summary
- Show what’s in the cart.
- Show the cost of each item.
- Show a payment method.
- Show shipping costs and delivery times (if applicable).
- Place the checkout button at the top of the page, possibly with a shopping cart icon on it.
In the checkout, make sure to offer the most popular payment methods. Offer discounts for using credit cards and PayPal over other payment methods as well. Your customers will appreciate it!
In order to ensure that your site is secure and safe, you should also use SSL certificates (or HTTPS) for all of your pages. This means that when a user clicks “checkout” on the product page, they can do so in peace knowing their data is protected by encryption.
Make it easy for customers to change payment options if they choose not to pay by credit card or PayPal at checkout time. For example, if someone wants to buy something with their debit card but then realizes they don’t have enough money in their account—they shouldn’t have trouble changing back over into cash mode (which might be necessary depending on where you live).
Save abandoned carts
To get the most out of your cart recovery system, you should implement a few different types of emails. First, send a simple email that reminds customers that they have items in their cart that need to be purchased before checkout. This can also be done via push notification or SMS message. Second, try using an email template with one-click buttons for adding items back into the order—this allows customers to easily add more items without having to reenter their information again. You can also use landing pages for this purpose so that users can see all the products they had selected at once and easily add them back into their carts from there if necessary. Finally, create automated emails and landing pages based on what you’ve found successful thus far (for example: if a user doesn’t finish checking out within 24 hours after adding an item).
Improve your E-Commerce conversions by having a simple, intuitive, and fast checkout process
As you’re designing your checkout process, keep in mind that it is one of the most important parts of your E-Commerce site. Not only can it make or break a sale, but it also determines how much of an impact a customer has on your business.
That being said, there are many things that can go wrong:
- Make sure the checkout process is simple, intuitive, and fast. Don’t make users think too much about what they have to do next; give them clear instructions on what they need to do to complete their purchase (e.g., “Enter zip code”). And don’t require them to jump through hoops just for some extra percentage points off their purchase price or for some other reason—they’ll feel like they’re wasting time just trying out different methods before getting down with business!
- Don’t ask too many questions upfront during checkouts; only ask for necessary information when needed during checkout (e-mail address). This will help reduce friction between you and the customer as well as decrease abandonment rates due simply because someone got tired filling out forms at this point (and who hasn’t been there before?).
So there you have it—five easy tips to remember when designing your e-commerce checkout process. We hope these ideas will help make your customer’s experience a pleasant one, as well as help you increase conversions.