Digital marketing is one of the quickest and easiest ways to cultivate a loyal customer base. Once you understand your target demographic and the pros and cons of each different digital marketing platform and business tool, you can put your digital marketing plan in action! The most helpful digital marketing tools at your fingertips are a website, social media, and email campaigns.
Building an Engaging Website and Blog
According to the Pew Research Center, 91% of consumers use search engines and websites to learn more about local businesses on the web. A business can succeed or fail based on its web presence alone. It is crucial to build an engaging, customer-friendly website that makes it easy for existing and new customers to find the information that they need. If your website is missing basic information like hours of operation, services provided, and contact information, you will lose customers. It is worth it to have an expert build a website for your business that is easy to navigate and that looks professional, so you don’t risk turning people away.
Social Media Marketing
One of the fastest and easiest ways to get the word out about your Florida business is by using the power of social media marketing and social media advertising. With an array of useful social media platforms available, advertising your Florida business and showing the products and services you offer has never been easier. Social media marketing campaigns and targeted posts are cheap, and sometimes even free, advertising for your business. Just make sure you know your audience and play to the strengths and weaknesses of each social media platform.
Another simple way to build and retain a loyal customer base is by advertising your services through email marketing. You can ensure customers remember to use you for their needs, and make it easy for them to share information about your business with friends and family. Once you have created an email marketing list, you can tailor emails to specific audiences and track your email campaign’s progress. At Smargasy, we can help your local business thrive in Fort Myers, Florida! We understand Florida businesses, and our team of experts will work closely with you to create a marketing plan that works for you. We offer an array of services for local businesses in Florida, including search engine optimization (SEO), content marketing, social media advertising, email marketing, and reputation marketing. Contact us today to learn more about our marketing and web design services.