Do you tend to get a healthy number of visitors to your website but find that they don’t follow through by making a purchase? Or maybe you are finding it difficult to climb the ranks in organic search for keywords that are relevant to your business. In either situation, a paid search campaign can help. Paid advertising on search is an effective way to propel your business to the top of search results and increase conversions. Keep reading to learn about improving conversions through paid campaigns.
If you aren’t sure whether paid search results are effective, consider this: 41% of clicks on a search engine results page are attributed to the top 3 paid ad spots. That means almost half of users click on paid results. That’s for a good reason. These results take up the best real estate on the page, so they’re the most visible for users. Paid results are also chosen for their relevance to search queries, so they are likely to offer exactly what a user is looking for in their search.
When a user does click on a paid ad, they will be taken to a landing page that is designed to spark user action. The goal of your ad may be to make an online sale, book appointments, or have users sign up for your company’s newsletter. Regardless of your goal, your landing page will be optimized to encourage users to act immediately. Incentivizing your offer with a limited-time discount or exclusive product access can ensure that you’ll see improved conversions with your paid campaign.
One distinctive benefit of paid campaigns is the ability to target a specific audience. A common strategy is retargeting, which means that your ad will only be shown to users who have interacted with your website before but not yet made a purchase. Repeated exposure to your brand can increase the likelihood of conversion as you build trust among users.
Designing an effective paid campaign takes experience and know-how, which you’ll find with Smargasy. We can help you launch a high-converting campaign that boosts your ad spend ROI and helps your business grow. Learn more about what we can do by calling (239) 214-8592 for a short strategy meeting.
There are many reasons why content marketing is so important for a business. It can help you generate more leads, increase your online presence, and convert potential customers into paying customers. But one of the most valuable benefits of content marketing is that it helps businesses create content without having to spend hours on end doing research or worrying about mistakes in spelling or grammar. In this blog post, we will show you how easy it can be to create quality content for your business!
If you want to generate more leads, then an appropriate goal for your blog post might be to increase the conversion rates of visitors who visit a specific landing page. If you’re looking to get engagement on social media platforms like Facebook or Twitter, then it may make sense to create valuable and entertaining posts that are short enough so people will read them.
Before you start writing, make sure that your goals are clear so you know what to include in the content and how it should be structured. To figure out the best way to achieve these goals, think about what is most important for your business right now or where you can see room for improvement- this will help guide the creation of your content.
Knowing who you’re writing for is just as important. The right audience can make all the difference in how much success your content has! Business owners should always keep their target customer segment in mind when they write content- and this goes beyond the demographics that are typically discussed, such as age or gender.
It’s also helpful to think about what type of content your audience enjoys- for example, does your target customer enjoy reading articles about business tips? Then it may be a good idea to write an article that provides them with some useful information.
It’s important to remember that quality is more important than quantity when you’re creating your content. Instead of trying to write the next War and Peace, focus on writing something concise and valuable for everyone who reads it. And don’t worry, you don’t have to spend hours generating ideas for your content.
To help generate some ideas, think about what’s top of mind- including the goals and audience that we discussed before- or brainstorm a list of topics based on those things. You can also use tools like Google Adwords to find keywords related to your business that may spark some ideas.
When you start writing, it’s important to know that the first draft is just a collection of thoughts and ideas. The goal isn’t perfect grammar or complex vocabulary- it’s only about getting your idea out there! Editing comes later, so save yourself some time by skipping over those tasks in the beginning stages.
There are many different tools that can help you with the creation of your content, but one option is to record yourself speaking. You may be more comfortable writing down what you want to say than trying to remember it when recording it, and this will also allow for flexibility in editing later on!
If you have a friend or colleague who is happy to listen and have a conversation, this is also a fantastic way to get the ideas flowing naturally.
Transcription tools are user-friendly and provide an alternative for those who would rather record their thoughts than sit down and write. This is a great option for busy business owners who don’t have the time to write everything out. The tools offer a transcript of what was recorded and allow editing, which is perfect when you need to make minor tweaks or add in more information.
Tools like HappyScribe and Otter.ai make it easy to record your content without the need for a transcriptionist.
The internet is evolving. More and more people are using their mobile phones to browse the web, and it has become vitally important for websites to be optimized for these devices. However, it’s not just about making the website look good on a smaller screen – many design mistakes can result in lost visitors if you’re not careful! This blog post will cover some of the common mistakes you should avoid when designing your site so that they have an excellent user experience on mobile devices.
Make sure that your website has a responsive design to resize and reformat for any screen size. If you don’t have the time or budget, many templates are available with this functionality built in to make it easier.
The navigation should be intuitive and easy to find – visitors want quick access to pages they’ve already been on without having to search through categories every time! Make sure all links lead somewhere useful, not just back to the homepage. A mobile-friendly site usually contains fewer menu items than its desktop counterpart; too much information can overwhelm users who view with smaller screens.
Your call-to-action should also be visible at first glance; avoid hiding them behind menus, ads, or other blocks of content. They should be easy to find and click on so that your visitors can get what they need from your site quickly and easily!
Mobile screens are often limited by touch input, so you can’t always rely on hover menus. Consider using a drop-down menu or slide-out panel instead to give your visitors more options without including so much clutter!
When designing your buttons, make sure they’re large enough to be easily tapped on the mobile screen. One of the most common mistakes is using too small a button size that requires multiple taps to get it right – this can lead to frustration, and even abandonment as users give up!
Don’t forget about form fields either; visitors may want to input information like their address or email, but if they can’t see the text with just one tap, that could put them off.
If you’re using a smaller screen for your website, this can be an issue. Visitors might tap the wrong one if two elements are too close together because they could overlap on their screens! When designing buttons and form fields to avoid mistakes like these, make sure that at least 0.25″ of space between different elements.
While it may seem like a good idea to use large images on your website, these can be difficult for users to view and tap. Consider resizing them or using smaller ones so that they’re still big enough for browsing but not too distracting! Large images can also have an impact on the loading speed of your website. Therefore, you should optimize them to be as small as possible.
Another common mistake is not testing your website on a real device. If you’re using popular sites like Facebook, Twitter, or Pinterest to test the design of your page instead of visiting it with an actual smartphone or tablet, then you’ll never know what kind of mistakes can occur in this environment! This includes ignoring browser differences as well – if your website doesn’t work well with Safari, Firefox, or Chrome on mobile devices because of small screens, then you’re going to lose visitors!
When someone is looking online for a new pair of shoes, a local landscaping service, or anything else they might want to purchase, it all begins with a web search. Search marketing is the practice of capturing this search traffic to get your business seen by potential customers who may be interested in your products or services. Search engine marketing, or SEM, utilizes paid tools to put you at the top of search results. This differs from SEO (search engine optimization), which focuses on organic—rather than paid—search results. Ideally, your marketing strategy will include both SEM and SEO. This article provides an overview of search engine marketing, so you can begin to reap the benefits of this strategy.
One of the most essential tools for SEM is pay-per-click (PPC) ads. These are created through Google Ads, and they appear in the most prominent positions on any search engine results page. This is true whether the query is something simple like “sunglasses” or a longer phrase like “dancing lessons in Fort Myers.”
With paid search ads, you still target specific keywords, just as you would with organic search marketing. This ensures that your ads are only shown in relevant search queries for your business. However, it’s not enough to simply run an ad based on common search terms. Most ads will require well-designed landing pages on your website. This will be where a user can complete a purchase, sign up for your newsletter, or book a consultation with your company—whichever action makes the most sense for the context of your ad.
SEM doesn’t exist in a vacuum. It should be a part of a larger approach to digital marketing that also includes onsite search engine optimization. One of the perks of SEM, however, is that it can bump you to the top of search results well before you see real gains from your organic search marketing strategies. Master search engine marketing and every other strategy you need to get your business seen online with Smargasy. Our Fort Myers marketing agency offers a wealth of expertise in PPC ads, reputation marketing, and so much more. Call (239) 214-8592 to build your digital marketing plan.
It’s no secret that online reviews are an important factor in how consumers choose where to shop. In fact, most people consider reviews posted online as valuable as personal recommendations from a friend or relative. But how can you manage your reviews and guide the conversation in a positive direction? The answer lies within reputation marketing.
Reputation marketing is a system that allows you to capitalize on the great service you’re already providing to your customers. It involves encouraging more positive reviews by making it as easy as possible for customers to leave reviews on your website or your preferred third-party review sites, such as Google. Once the great reviews start rolling in, reputation marketing amplifies those reviews on your website, social media pages, and other sales channels.
Another key component of this process is managing negative reviews. After all, even the best businesses will have a few. Responding to negative reviews in a productive way and amplifying your high volume of positive reviews will help mitigate the effects of one or two one-star reviews from disgruntled customers.
You may think that reputation marketing sounds complicated and maybe a little time consuming. However, it’s based on many automated processes that can be managed by your digital marketing agency. After a quick onboarding call, you can sit back and watch your reputation grow!
Any business needs a healthy number of positive reviews to be seen online. A high star rating with Google will help you remain among top search results when consumers look for the products or services you offer online. Reputation marketing also helps to convert curious shoppers into paying customers. Your reviews could be what makes the difference when someone is choosing between your business and a competitor.
If you want to start harnessing the power of reputation marketing, connect with Smargasy for a strategy call. Get in touch with us at (239) 214-8592 to launch your reputation management campaign.
Since the dawn of digital marketing, there’s been an ongoing debate about whether it will replace traditional marketing. As technology becomes more ubiquitous in our daily lives, it’s clear that digital strategies like search marketing, social media advertising, and PPC ads aren’t going anywhere anytime soon. Yet, traditional marketing methods are still abundant—when was the last time you took a drive without spotting a billboard or turned on the radio without hearing an ad? But do you need these traditional marketing strategies to succeed as a small business? Here’s a look at what you should know.
Small businesses have flocked to digital marketing because the digital medium provides many tools to focus in on a specific audience. You can target your ads to reach the people who will find them most relevant. As a result, you may find that your marketing budget is yielding a higher ROI than you might see with a conventional billboard or TV ad. Digital marketing also offers a wealth of data about your target consumers. Social media and search engines can show you exactly who is checking out your brand online. This can help you further refine your marketing approach.
Traditional marketing hasn’t completely gone by the wayside. In fact, it can still be beneficial for local businesses looking to gain a bigger presence in their area. For example, a well-placed billboard can draw customers into your restaurant from the highway. Alternatively, a radio or newspaper ad may raise community awareness of an upcoming event you’re hosting. Still, these types of advertising can be costly investments, and they aren’t as targeted as digital marketing strategies.
For now, both traditional and digital marketing still have their place in the world of advertising. However, if your budget is limited, it’s probably best to stick to a digital-focused campaign. More and more people find local businesses through online search, and digital marketing is what will get you seen there.
Discover just how much your business can benefit from online marketing with Smargasy. Our team of marketing experts in Fort Myers is ready to get your business seen online with a results-driven strategy for success. Contact us today at (239) 214-8592.
PPC (pay-per-click) ads can be beneficial for almost any business. These ads are featured at the top of search engine results, so they can target searchers who are looking for the exact products or services that your business offers. However, it takes a good deal of time and expertise to build and manage effective PPC ads. With that in mind, you may be looking for the best PPC marketing agency to take on your ad creation and management. Here are some tips to help you find the right agency for your needs.
Experience is a must when you’re hunting for the best PPC marketing agency in your area. When interviewing potential agencies, ask them for some of their success stories with PPC ads. It’s not necessary for your agency to have experience with your particular industry, but a quality agency should be able to showcase client success stories demonstrating a high return on ad spend with PPC advertising.
Along with some examples of previous work, you’ll want to ask prospective PPC agencies about their strategy. PPC advertising should begin with keyword research, which will guide the creation of ads and landing pages designed to convert leads into customers. Your agency should also be data-driven and adjust your ad campaign as often as needed based on current performance, keyword trends, and other important factors.
You shouldn’t be left in the dark when it comes to your pay-per-click campaign. The best PPC marketing agency for you will communicate clearly and often about your ad progress. Ideally, you’ll receive monthly reports detailing your ad performance and ongoing recommendations.
Are you ready to see results with PPC advertising? Smargasy is ready to help! Call our experienced Fort Myers marketing agency at (239) 214-8592 to get started.
Few small businesses have the resources or the know-how to cover all of their digital marketing needs in-house. That’s why there are so many agencies out there providing online marketing services, including everything from website design to local SEO to email marketing. If you’re thinking about hiring a digital marketing agency, here’s what you’ll need to know before you sit down for a strategy call.
You may not know exactly which services will be right for your business. However, you should have an idea of what you want your digital marketing services to accomplish. For example, are you most focused on brand awareness or increasing sales? Knowing your general goals will give the agency better insight into which services will benefit you most in the shortest amount of time.
One of the great things about hiring a digital marketing agency is that you’ll have access to scalable services. This means that you’ll be able to adjust the services to fit your budget. It’s important to start with a baseline for your marketing budget to give your agency a clear picture of what’s feasible now and what should wait for later.
Do you want to have an active role in your marketing, or do you want to let your agency handle everything and simply deliver a monthly report? Most marketing agencies can accommodate either strategy. However, it’s best if expectations for client-agency collaboration are established from the start.
Are you ready to boost your digital marketing strategy and see real results from your campaign? Smargasy can connect you with the helpful experts you need to design a marketing plan that’s right for your business. Call our team at (239) 214-8592 to get started.
Modern branding practices essentially require that businesses have a presence on social media. Most businesses are found on Facebook, Instagram, and Twitter, although some will choose other social platforms as well. No matter which social media sites you use, it’s important to continue managing your presence so that audiences remain interested in your brand. A poorly managed social media presence will do about as much for your brand as no presence on social media at all—in fact, it could actively damage your business’s image online. To make sure you’re sending out the right message on your preferred social media platforms, follow these tips:
Social media is a constantly evolving landscape where content doesn’t have a long lifespan. Therefore, you need to post regularly to keep people looking at your page. Creating an editorial calendar can help you plan out relevant, timely posts that will resonate with your audience and schedule them ahead of time. Just remember, anything you post should be interesting, relevant to your business, and high-quality. It is okay to post links directing readers to other sites, but those links should still meet your own quality standards.
It’s not enough to simply put up new posts and ignore any comments or likes. Actively engage your audience by replying to their comments and using messenger tools on Instagram and Facebook. You can also drive engagement with your posts by utilizing quizzes, polls, and contests that spark more comments, likes, and shares.
Anyone who regularly uses social media likely follows several brands, influencers, and friends. As a result, their feeds are packed with posts, and it may be tough to stand out. Make sure that anything you post on social media captures attention visually first. Videos, animations, infographics, and real photos of your business in action will all help boost your social media presence.
Don’t have time to make the most of your social media presence? No problem! Count on Smargasy for effective, affordable digital marketing solutions, including social media marketing. Reach out to us today to schedule a strategy call for your business.
Positive reviews can be the lifeblood of your marketing campaigns. After all, more consumers are using review sites, social media, and many other platforms to choose companies, services, and products based upon their reputations. In fact, they’re also leveraging these same platforms to locate top-rated employers.
Thus, whether your goal is to source the best talent in your industry or foster more conversions, you should be using the positive feedback you receive to achieve the desired end. It’s time to place your positive reviews in the spotlight! Now you might be wondering just how to do that. So, below we’ve listed several ways you can get started…
Using Word-of-Mouth Advertising to Grow Your Brand in the Digital World
For centuries, word-of-mouth advertising has been recognized as the most powerful and important form of advertising that companies have access to. Surprisingly, it also happens to be the cheapest. This is advertising that you earn by living up to or exceeding expectations. By encouraging satisfied customers to leave reviews, and showing them exactly how and where to leave them, you can quickly and significantly increase your online appeal. When your business has a five-star rating on its Google My Business listing, engaging videos with customer testimonials, and numerous social media posts highlighting its attributes, new customers are almost a guarantee to come rolling in. Moreover, not only will you attract more clients this way, but the automatic trust that’s been garnered via positive feedback will also make these new shoppers feel comfortable spending larger sums of money.
How to Get Started
Taking full advantage of the 5-star ratings you receive is a multi-pronged effort. Bear in mind that not everyone will be using the same platforms to assess and vet new businesses. Many of your prospects will be found on specific social platforms, whereas others may navigate no further than the first few pages of search engine results. It’s additionally important to note that video hosting platforms like YouTube are giving general search engines a run for their money. This makes it best to additionally use
advertising videos that attest to your rating history or videos that include glowing testimonials.
Reputation Marketing is the Proactive Approach to Reputation Management
Capitalizing on positive reviews won’t just provide rapid and marked improvements to your bottom line. It can also serve as a very effective form of proactive reputation management. By taking steps to showcase your business in positive ways, and by showing that your business has already proven itself approval-worthy, you’ll be advance-countering any negative attacks on your commercial reputation, long before they ever occur. To find out how Reputation Marketing can turn your 5-star reviews into more conversions, higher profits, and a well-protected commercial image, get in touch with us today.