About ¾ of U.S. adults use at least one social media platform. Therefore, if your business isn’t on social media, it should be! If you are already on Facebook, Instagram, and other platforms, the next step is to optimize your social media marketing to truly engage your customers and convert them into brand loyalists. Here’s a look at some useful strategies for social media optimization your business can start using today.
Update Your Profile and Cover Photos
Many businesses never change their profile and cover photos on Facebook and other platforms. However, this is great real estate to tell a story about your brand. Changing your profile image seasonally is a good way to keep your page current and inviting. For platforms where you have the option to include a cover photo, such as Facebook, you can further enhance your branding with customized banners with text overlays, event images, or images of your business in action. Again, changing these photos every few months will help keep your profile fresh and interesting.
Create an Editorial Calendar
Social media posts don’t have much longevity. What’s trending today is likely to be gone tomorrow. So, you need to post to your preferred platforms regularly to be seen by your followers and generate the likes and shares that will expand your brand awareness. An editorial calendar can help you plan posts on a monthly or quarterly basis, which means you’ll always be ready with posts for different holidays, events, and promotions that are relevant to your business.
Interact with Your Followers
One advantage of social media is that it provides space for an ongoing conversation. You can (and should) speak to your followers via comments, polls, and messaging tools that let you interact for greater engagement.
Managing your organic social media marketing can be time-consuming, but it’s well worth the effort. If you need a helping hand with your social strategy, Smargasy is ready to help. Our digital marketing team can ramp up the number of followers you have, increase engagement, and grow your brand awareness. Get started with us today by calling (239) 214-8592 for a quick strategy session.
No matter what type of business you’re in, your online presence matters. There are many steps business owners can take to improve their digital presence. However, one thing you may find challenging is getting reviews of your business on sites like Google, Facebook, and Yelp. Fortunately, reputation management services can bring you more online reviews, which can have a strong impact on your customers. Continue reading to learn how to fill the review gap and get more feedback from your existing customers, so you can continue to see your business grow and thrive.
You probably utilize many digital marketing tools to get the word out about your business, but customers are always going to look for reviews from your previous customers. In fact, reviews may be what differentiates you from your competitors. Most people will read between one and 10 online reviews before making a purchase decision.
Many business owners underrate the importance of online reviews. While you might think that it’s enough to promote your business through advertising and organic search marketing, your potential customers will be suspicious of a lack of reviews about your business. Consumers tend to put as much weight into online reviews as they do into personal recommendations.
Let’s say you have a handful of glowing reviews of your business that were posted a year or two ago. That should be enough to convince customers, right? Not entirely. Reviews that are older than three months are viewed as less relevant, so you need a strategy that keeps reviews coming in from happy customers. Online reviews don’t have to be a burden for your business. With reputation marketing from Smargasy, you can boost the number of reviews on your preferred sites and drive up your average star rating. Find out how our Fort Myers digital marketing team can help you by calling (239) 214-8592.
While you might think a lot about how to acquire new customers, you may not have much of a digital marketing strategy for retaining customers and building brand loyalty. However, it’s returning customers that will truly help your business thrive. If you want to get clients coming back to you again and again, you’ll want to follow these tips on how to make a customer love you more than your competitors.
Customers don’t just want to interact with a faceless business—they want to get to know the personality behind your brand. Developing a brand personality may happen in several ways. You might post to different social media channels, send out email newsletters, or host live events at your place of business. For any branding effort, keep your ideal customer persona in mind and think about what sets your brand apart. Maybe you’re a family-owned business, or maybe you take pride in creating a fun customer experience in an otherwise drab industry.
One easy way to make customers favor your business is to offer discounts and rewards for their loyalty. You might send out exclusive coupons for returning customers, launch a loyalty points program, or even have a punch card to let customers earn freebies by purchasing different products and services on an ongoing basis.
Businesses of all types are constantly chasing customer reviews, but those reviews won’t mean a lot to your customers unless you actually listen to their feedback. Publicly replying to online reviews and taking customer feedback into account as you grow your business will help you see greater customer loyalty, because you’ll be providing the type of service they want to see.
Create a well-rounded digital marketing strategy that speaks to both new and returning customers with Smargasy. Call (239) 214-8592 or fill out our contact form to get started.
Most business owners are somewhat familiar with SEO, or search engine optimization. However, not all business owners have the benefit of working with an expert SEO firm. Some choose digital marketing firms without in-depth expertise, while others take the DIY approach to search engine marketing. It’s worth doing your research to hire an experienced SEO firm that can keep your business visible online. Here’s what you can accomplish with the right firm on your side.
SEO strategies and trends are always evolving. This is driven by changes in search algorithms that aim to refine user experiences and provide searchers with the most relevant results for their queries. Expert SEO firms will stay up to date with the latest research and trends to guide their approach, so you’re not left playing catchup alongside your competitors when big changes to search algorithms occur.
Effective SEO isn’t just about targeting the right keywords. It also involves posting new content to your website and ensuring a strong technical performance from your site. With the help of an experienced marketing firm, you can rest assured that your site is current, functional, and ready for new visitors.
These days, it seems like digital marketing companies are everywhere. What you’ll often find, however, is that many of those companies don’t offer a complete approach. For example, they might focus on local SEO, but fail to provide comprehensive onsite SEO to round out your strategy.
Find the expertise you need from your SEO firm with Smargasy. We provide a full suite of digital marketing services along with website design and technical support. Get in touch with our Fort Myers-based agency at (239) 214-8592 or visit our contact page to schedule a strategy call with us.
There’s nothing like a glowing review of your website or service to help you gain trust and credibility with your audience. It’s also an excellent way to boost conversions and increase your profits.
In an industry that is heavily driven by user reviews, it is no surprise that having positive reviews can increase your online credibility. But did you know that negative reviews can have a similar effect? Negative reviews, when used effectively, can help drive more visitors to your website—which means more customers. This can help with getting more leads and driving sales.
Whether you’re a B2B or B2C business, you need to understand that a positive review will help your business. But what if you have no reviews? If your website is new, you don’t even have any reviews to work with. Or, you already have great reviews and you just want more.
Here is how you can use reviews as a powerful marketing tool for your business.
Reviews are a critical component of a business. They’re a great way to build trust, establish credibility, and promote transparency within your company. In eCommerce, reviews are a powerful tool. Consumers use reviews to get a better idea of how a product or service will perform in their lives. Reviews are also useful in the development and approval stages of new product or service launches.
Review sites like Google, Amazon, and Yelp provide an excellent opportunity for customers to read and respond to reviews of your products and services. A great review is like advertising because it’s free. You just want to be noticed so that your customers will trust you and choose you over your competitors.
It’s important to remember that people don’t like to write reviews. They like to give reviews. When they are reading reviews of your company, they don’t want to read about all of the bad things that have happened. They want to know how things are going to turn out. They want to know what kind of customer service you are going to offer. In other words, they want to know what the experience will be like when they use your product or service. That’s why it is so important that you listen to what your customers have to say.
Social proof refers to what other people are doing. In other words, it’s people watching. If they see that many people are buying your product or service, then you should buy it, too. It is a very powerful psychological principle. You should use it to get more customers. This principle is one of the best ways to increase sales since most people follow what others are doing. It’s always smart to show others how good your product or service is. You will get the most customers if you can get lots of positive testimonials. People will be more likely to purchase from you if they see that many other people are using your product. So, it would be great if you can get some customer feedback on social media. This is very important for your business.
Another good thing to do is to let people know that your business is reliable. You can put up a sign at your store that says “We are open” or “Open now”. You should also have a sign that says “Your order will be ready soon”. This can help you to get more customers. People may not know whether they should come to your store or another store. By having these signs, they will know that you are a reliable and quality business. They will also be more likely to buy from you.
Positive online reviews can be a great way to get noticed and rank higher in the search engines. While this is certainly true, we’ve found that positive online reviews have a limited lifespan when it comes to SEO. However, there is one thing that you can do to ensure that you stay at the top of the search engine rankings. It’s a matter of keeping up with what your audience is saying about you. This is something that every company should do—if you want to maintain your search engine rankings.
You want to stay relevant. The best way to do that is to keep an eye on the latest information and changes in the online world. That’s why it is important to constantly monitor the comments that are made about you. The better you are at handling the changes in the online world, the more people will respect you.
Reviews are a great way to get your name out there. When your readers can see what other people are saying about your products or services, it provides them with a sense of reassurance that what you’re saying is true. While Google and social media may make your site stand out from others, your credibility is still backed up by the reviews written by real people. It’s not just a good idea to get more reviews, but to provide real comments about your product or service. This is a good way to attract more clients because if they see positive comments about your company, they will be more likely to use your products or services.
The power of customer reviews and testimonials is undeniable. Online reviews can have a dramatic effect on your conversion rates, and they’re a great way to establish trust with potential customers. But keep in mind that these reviews are only useful to you if you make them visible on your site.
A company that does not let potential customers see its reviews is missing out on a huge opportunity to gain more business. People are going to check reviews online before buying something from you. So, the best way to use online reviews is to make them visible on your website. This will give visitors a chance to read what previous customers have said about your products and services. It is also a good idea to put your customers’ names on the reviews. When you do this, it gives your customers’ opinions more credibility. They can then share their experiences on their own websites, which can result in a snowball effect and a much bigger impact.
In conclusion, to boost your online business’s bottom line, you need to make sure that all of your customer’s experiences with your website are good. That’s why you need to have a review system for every product or service that you sell. Reviews are a crucial part of the online customer experience. They’re especially important for B2B companies, which depend on their customer’s positive reviews for trust and credibility.
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Are you disappointed that your website is not performing to your expectations in converting traffic into sales? You are not alone;- many businesses have the same challenge in their marketing.
Unnecessary pages on the website and information overload are some problems that overwhelm potential customers, causing them to hesitate to take the desired action.
If you are committed to reaching new customers to attract new revenue, it’s crucial to shift your focus from just having a website. You should instead work on creating a single-page branded site funnel that will help convert visitors into customers.
A sales funnel is crucial to your digital marketing strategy. Many business owners want to take a less direct approach.
Some people mistakenly have the perception that landing pages, upsell pages, squeeze pages, and all the stuff that is often associated with the sales funnel can potentially drive new customers away.
This could not be further from the truth. Many of the strategies pioneered by what most business owners would consider “internet marketers” selling informational products, are some of the best tools you can use in digital marketing.
Creating a funnel, similar to a website, or simply making some parts of your website function like a funnel is a great way to integrate those strategies into a traditional website.
A website sales funnel comprises a single page that tells your story, unlike a website that has multiple pages that make your story confusing to the audience.
It entails user-friendly scrolling navigation, unlike a website that is hard to navigate and involves lots of clicking.
It strongly funnels your website visitors to take the desired action while a website has no clear action steps. This also makes it easy for you to conduct split testing!
A proper funnel is also mobile-friendly and drives approximately 60% of your traffic and helps you track conversions, unlike a website where it is hard to tell where conversions came from.
It includes a strong call to action, while a website usually has no offer but only a call to “contact us.”
A well-strategized and optimized sales funnel can mean the difference between making new sales, realizing healthy profits, and barely breaking even. If you’re ready to take your business to the next level, contact us today for a free consultation on how we can create a sales funnel that works for your business!
When it comes to your website, you’ve probably given lots of thought to your web design. However, you may not think so much about your website hosting, and that could be a big mistake for your business. Web hosting is an important part of maintaining a great user experience for your site visitors, so you’ll want to choose a reliable hosting company that can ensure the following perks.
If your website is down, it won’t be doing anything to help your marketing efforts. In fact, downtime could be detrimental to your business—if customers click on your site in search results and see an error page, they aren’t likely to come back and try again later, and they may not view your business as legitimate if they come across your brand again in the future. A reliable hosting company can guarantee uptime of over 99%.
While web hosting is only one factor in your website’s loading speed, it’s still an important part of the equation. With a trusted hosting company, you can be sure that users aren’t waiting a long time for pages on your site to load.
A security breach can be incredibly costly for your business, especially if customer data is leaked. With the right hosting solutions, cybersecurity solutions are built right in to your website, so you can rest assured that your website isn’t vulnerable.
Even with the best hosting services, technical issues can arise. Therefore, any great hosting service will include technical support that’s available around the clock.
If your website hosting company isn’t delivering the service and support you need, contact Smargasy. We offer a variety of web hosting packages that are scalable to your needs, as well as a 30-day money back guarantee on all of our hosting plans, so you can feel good about your choice to host your site with us. Contact us today to get started.
Even as digital communication continues to grow, phone communication remains an essential part of doing business across many industries. However, you may find that a traditional hardwired phone line isn’t meeting your needs like it used to. VoIP phone systems offer a modern solution that can cater to your small business without breaking your budget. In fact, you’ll likely find that VoIP is among the most affordable options for your phone setup. Continue reading for a look at the signs that it’s the right solution for your business.
One common challenge for small businesses is utilizing services that can grow with their companies. Sure, you may have a core team of just a few employees now, but what will your team look like in five or ten years? Because VoIP systems are cloud based, they are easily scalable so they can grow with your business.
Many small businesses are no longer confined to a single location and instead are supported by a remote team working from several locations at once. With a VoIP system, your team can take calls from their business phone numbers no matter where they are physically located.
One of the greatest advantages of VoIP phone systems for small businesses is that they can incorporate a wider range of services beyond facilitating phone calls. VoIP systems can offer all the bells and whistles of traditional phone systems—call waiting, holding, transferring, forwarding, and caller ID—but it can go a step further with advanced features. For example, recording calls is much easier when calls are already in a digital format. VoIP systems can even integrate virtual attendants and API integrations to help make your business seem bigger than it really is.
Get started with a hosted business phone system from Smargasy to streamline your small business’s communication needs. Contact us today to explore the affordable VoIP solutions we offer.
Search engine marketing (SEM) is an advertising strategy that encompasses both organic search optimization and paid search advertising to get your business seen on search engine results pages, which will in turn drive traffic to your website. While there is no magic bullet that will propel you to the top of search results, there are a few tried and true methods that can get you where you want to be faster.
If the list above seems overwhelming, don’t stress! Many of these steps are best left to a professional marketing team that knows how to quickly analyze your website, make adjustments to your content, and use offsite tools to boost your digital presence.
Are you looking for help managing your digital marketing and mastering SEM for your small business? Smargasy can provide the tools you need with a proven approach that will get your business seen online. We specialize in brand building through SEO, directory management, social media and PPC advertising, reputation management, content marketing, and email marketing. Bring your strategy together with our team by filling out the form on our contact page or send us a text at (239) 214-8592.
When people think of “paid traffic,” what they usually mean is Facebook ads or perhaps something like Google display ads. In fact, a lot of people are probably not aware there are other options and display advertising is one of the best.
By now it seems like everyone’s had an opportunity to create a Facebook post and boost it or even perhaps to buy a Facebook advertising campaign. And I’m sure you’ve probably seen the coupons for Google Adwords campaigns that seem to float around everywhere.
But what you might not be aware of is that display advertising is another option that you should consider. In fact, there are websites all over that sell advertising spots using a variety of display ad networks. In fact, display ads also show in mobile apps.
The primary reason that people have not used display ad networks in the past is that it’s really been hidden in the realm of the larger companies, until now!
Display ads represent an entirely different option and you may know these as banner ads because that is a very common type of display ad. But those are not the only type of display ad in fact there are also video ads and dozens of different sizes and placements.
One of the most amazing things you can do with display advertising is called retargeting. With retargeting you can track visitors to your website and your advertising and show your offers to them repeatedly at a very low cost.
This is an amazing strategy because it utilizes all of the other advertising and marketing that you’ve already done to drive people to your website and allows you to get a second chance to get in front of them.
The big secret to retargeting is something called a pixel. And no, we’re not talking about a pixel on a screen or the cell phone from Google called a pixel. In this instance, we’re talking about a cookie that is stored in someone’s browser after they visit a website that tracks who they are and lets us know when they visit another website where we would like to display advertising.
It’s very likely you’ve experienced having a pixel yourself when you were shopping for something on an eCommerce site and then later went to somewhere like a news site or a sports site and saw the same items you were shopping for displayed in the advertising.
The reason the website knows to target you with those specific ads directly related to what you were earlier doing inside of an eCommerce store or that it knows to show you ads about something you’re interested in is that you have been pixeled.
You could think of this as your second chance to market to your customers even after they leave!
It used to be that only very large businesses with very expensive access to what’s called “big data” were capable of retargeting their customers and showing them additional advertising once they had identified that they were interested in a product or service.
But thanks to technology today anyone can do it and that’s something we specialize in helping people with.
What makes what we do very unique is that we’re capable of doing more than just Facebook retargeting and Google Adwords retargeting. We’re able to work with dozens of ad networks and get your company in front of people on their favorite websites that they visit every day.
Both cold and retargeting display ad traffic campaigns are an excellent option for making all the rest of your marketing and advertising efforts more powerful and effective.
We highly recommend it for every type of business. If you want more customers you should be doing this.
If you’re interested in display advertising and want seasoned experts to help you navigate the process we are here to help!