When you’re exploring digital marketing solutions for your small business, you may feel overwhelmed with options. With so many strategies out there, how do you choose which ones to use? The following digital marketing solutions are perfect for growing small businesses that need to make the most of their limited advertising budgets.
How do you get on page 1 of Google? Pay-per-click ads, or PPC advertising, is one of the most reliable shortcuts to get seen on the first page of search results. With PPC ads, your business will pop up in relevant searches, but you’ll only pay for that ad space when someone clicks on your ad. Paired with well-designed landing pages, PPC ads can ramp up conversions so that you see a strong ROI on your ad spend.
You don’t need your business seen by everyone on the internet, just the people who are physically close to your storefront or service area. Local SEO can help you get seen where it matters most. With local SEO services, your digital marketing agency will focus on your Google My Business listing as well as trusted local directories to ensure that your business is on the radar of people within a specific geographical area who might be looking for the products or services you offer.
Every business owner knows the value of returning customers, but how do you make sure that your brand stays on customers’ minds? Email marketing is one solution that can help you keep in touch and encourage customers to continue coming back around. It’s particularly effective if you can offer seasonal specials and promotions that bring added incentives for future purchases.
Still not sure how to build your digital marketing plan? Smargasy is here to help! Our team of marketing specialists can customize the right strategy for your small business. Find out how you can grow with us by scheduling a strategy call or calling us directly at (239) 214-8592.
SEO is a concept that many business owners have heard of but may not fully understand. The goal of SEO, or search engine optimization, is to achieve a higher placement for your website among search results for terms relevant to your business. For example, an HVAC company may strive to appear on the first page of results for search terms like “air conditioning installation” or “furnace repair”. To achieve this goal, SEO includes several strategies for improving your website (focusing heavily on the written content on your site) and ensuring an exceptional user experience. Continue reading for a closer look at the importance of search engine optimization as part of your marketing strategy.
When web users perform a Google search, they don’t want to dig through pages of results to find relevant websites. In fact, few users will click beyond the first page of results. That’s why SEO is intended to get your website among top search results. In order to become a top-ranking site, you must include a wealth of informative, engaging content that answers questions users may pose to search engines.
SEO relies heavily on quality website content, but it also measures more abstract concepts, such as brand authority. Authority indicates that your brand and your website are trustworthy sources of information. Therefore, your site needs to be geared toward educating users rather than simply trying to sell your products.
In its infancy, SEO rewarded sites that jammed as many keywords as possible into a given web page. However, that didn’t yield an incredibly positive user experience. Today, websites that have a high volume of visitors and a low bounce rate—meaning that few people click away after visiting just a single page—are ranked higher in search results. These metrics indicate that your site will yield a great user experience with easy-to-read content and an intuitive site structure. Master SEO and get seen in local search results with Smargasy. Our team of digital marketing experts can help you make the most of your budget and reach your target audience effectively. Give us a call today at (239) 214-8592 or fill out the contact form below to connect with us.
Customers have short memories and limited attention spans. Therefore, it’s important to find ways to stay continually engaged with customers, even after they’ve already made a purchase from you. Sending out an email newsletter is a tried-and-true way to keep in touch with customers. However, it’s important to develop a carefully planned email newsletter campaign so that people are excited to see your emails.
When customers make a purchase from you, you have a great opportunity to get their contact information so that you can follow up with an email newsletter. You may also create an email opt-in form on your website. You can even incentivize signups with a one-time discount for new subscribers. Once you have an email list, you won’t want to bombard subscribers with constant emails. However, sending monthly or bi-weekly updates can be a great way to keep in touch with informative content that aligns with customers’ interests as well as offers that bring them back to your store.
One of the more exciting ways to utilize an email newsletter is to provide insider info for your subscribers. That might mean providing a sneak peek of new products or subscriber-only sales events. Of course, your offers don’t have to be exclusive to email subscribers—you can use your newsletter to announce seasonal sales, new products, and specials.
Perhaps you have a popular product or service that gets customers through your doors, but you also offer services that aren’t as well-known. Your email newsletter can allow you to showcase these offerings with high-quality images and convenient calls to action that drive more customers to your business.
When you work with Smargasy, you can be sure that every marketing strategy you employ is effective and worthwhile. Contact us at (239) 214-8592 to see how we can develop an email marketing plan that works for your business.
No matter what industry your business is a part of, your success will depend on the strength of your online presence. From search engines to social media to third-party review sites, there are many places where you’ll want your business to be seen online. The following tips will help you maintain a strong online presence so that you can get noticed where it matters most.
It’s not enough to simply have a great website. You need to update your website often with high-quality content that is informative, relevant, and engaging. Creating a blog is one way to keep your website fresh and current.
As you start scheduling new blog posts on your website, you should share your new content on social media. You should not have a social media profile on any platform that you don’t post to regularly. However, the ideal number of posts will vary by platform. Facebook and Instagram posts stick around in users’ feeds for a few days, so 2-3 posts per week is a good target. If you use Twitter, you’ll want to tweet or retweet daily to make an impact.
To build a strong online presence, you should aim to have a conversation rather than to simply post content. That means responding to customers who are talking about your brand online. On both social media and review sites, it’s important to engage with people who comment on your posts and leave reviews of your business. Keeping the conversation going helps humanize your brand and further drives up engagement from current and prospective customers.
Smargasy can help you build your online footprint with social media marketing, SEO, email marketing, review management, and everything else you need to make a strong impression. Connect with us for a short strategy call at (239) 214-8592. Our Fort Myers marketing experts are ready to help you grow your brand.
Do you tend to get a healthy number of visitors to your website but find that they don’t follow through by making a purchase? Or maybe you are finding it difficult to climb the ranks in organic search for keywords that are relevant to your business. In either situation, a paid search campaign can help. Paid advertising on search is an effective way to propel your business to the top of search results and increase conversions. Keep reading to learn about improving conversions through paid campaigns.
If you aren’t sure whether paid search results are effective, consider this: 41% of clicks on a search engine results page are attributed to the top 3 paid ad spots. That means almost half of users click on paid results. That’s for a good reason. These results take up the best real estate on the page, so they’re the most visible for users. Paid results are also chosen for their relevance to search queries, so they are likely to offer exactly what a user is looking for in their search.
When a user does click on a paid ad, they will be taken to a landing page that is designed to spark user action. The goal of your ad may be to make an online sale, book appointments, or have users sign up for your company’s newsletter. Regardless of your goal, your landing page will be optimized to encourage users to act immediately. Incentivizing your offer with a limited-time discount or exclusive product access can ensure that you’ll see improved conversions with your paid campaign.
One distinctive benefit of paid campaigns is the ability to target a specific audience. A common strategy is retargeting, which means that your ad will only be shown to users who have interacted with your website before but not yet made a purchase. Repeated exposure to your brand can increase the likelihood of conversion as you build trust among users.
Designing an effective paid campaign takes experience and know-how, which you’ll find with Smargasy. We can help you launch a high-converting campaign that boosts your ad spend ROI and helps your business grow. Learn more about what we can do by calling (239) 214-8592 for a short strategy meeting.
There are many reasons why content marketing is so important for a business. It can help you generate more leads, increase your online presence, and convert potential customers into paying customers. But one of the most valuable benefits of content marketing is that it helps businesses create content without having to spend hours on end doing research or worrying about mistakes in spelling or grammar. In this blog post, we will show you how easy it can be to create quality content for your business!
If you want to generate more leads, then an appropriate goal for your blog post might be to increase the conversion rates of visitors who visit a specific landing page. If you’re looking to get engagement on social media platforms like Facebook or Twitter, then it may make sense to create valuable and entertaining posts that are short enough so people will read them.
Before you start writing, make sure that your goals are clear so you know what to include in the content and how it should be structured. To figure out the best way to achieve these goals, think about what is most important for your business right now or where you can see room for improvement- this will help guide the creation of your content.
Knowing who you’re writing for is just as important. The right audience can make all the difference in how much success your content has! Business owners should always keep their target customer segment in mind when they write content- and this goes beyond the demographics that are typically discussed, such as age or gender.
It’s also helpful to think about what type of content your audience enjoys- for example, does your target customer enjoy reading articles about business tips? Then it may be a good idea to write an article that provides them with some useful information.
It’s important to remember that quality is more important than quantity when you’re creating your content. Instead of trying to write the next War and Peace, focus on writing something concise and valuable for everyone who reads it. And don’t worry, you don’t have to spend hours generating ideas for your content.
To help generate some ideas, think about what’s top of mind- including the goals and audience that we discussed before- or brainstorm a list of topics based on those things. You can also use tools like Google Adwords to find keywords related to your business that may spark some ideas.
When you start writing, it’s important to know that the first draft is just a collection of thoughts and ideas. The goal isn’t perfect grammar or complex vocabulary- it’s only about getting your idea out there! Editing comes later, so save yourself some time by skipping over those tasks in the beginning stages.
There are many different tools that can help you with the creation of your content, but one option is to record yourself speaking. You may be more comfortable writing down what you want to say than trying to remember it when recording it, and this will also allow for flexibility in editing later on!
If you have a friend or colleague who is happy to listen and have a conversation, this is also a fantastic way to get the ideas flowing naturally.
Transcription tools are user-friendly and provide an alternative for those who would rather record their thoughts than sit down and write. This is a great option for busy business owners who don’t have the time to write everything out. The tools offer a transcript of what was recorded and allow editing, which is perfect when you need to make minor tweaks or add in more information.
Tools like HappyScribe and Otter.ai make it easy to record your content without the need for a transcriptionist.
The internet is evolving. More and more people are using their mobile phones to browse the web, and it has become vitally important for websites to be optimized for these devices. However, it’s not just about making the website look good on a smaller screen – many design mistakes can result in lost visitors if you’re not careful! This blog post will cover some of the common mistakes you should avoid when designing your site so that they have an excellent user experience on mobile devices.
Make sure that your website has a responsive design to resize and reformat for any screen size. If you don’t have the time or budget, many templates are available with this functionality built in to make it easier.
The navigation should be intuitive and easy to find – visitors want quick access to pages they’ve already been on without having to search through categories every time! Make sure all links lead somewhere useful, not just back to the homepage. A mobile-friendly site usually contains fewer menu items than its desktop counterpart; too much information can overwhelm users who view with smaller screens.
Your call-to-action should also be visible at first glance; avoid hiding them behind menus, ads, or other blocks of content. They should be easy to find and click on so that your visitors can get what they need from your site quickly and easily!
Mobile screens are often limited by touch input, so you can’t always rely on hover menus. Consider using a drop-down menu or slide-out panel instead to give your visitors more options without including so much clutter!
When designing your buttons, make sure they’re large enough to be easily tapped on the mobile screen. One of the most common mistakes is using too small a button size that requires multiple taps to get it right – this can lead to frustration, and even abandonment as users give up!
Don’t forget about form fields either; visitors may want to input information like their address or email, but if they can’t see the text with just one tap, that could put them off.
If you’re using a smaller screen for your website, this can be an issue. Visitors might tap the wrong one if two elements are too close together because they could overlap on their screens! When designing buttons and form fields to avoid mistakes like these, make sure that at least 0.25″ of space between different elements.
While it may seem like a good idea to use large images on your website, these can be difficult for users to view and tap. Consider resizing them or using smaller ones so that they’re still big enough for browsing but not too distracting! Large images can also have an impact on the loading speed of your website. Therefore, you should optimize them to be as small as possible.
Another common mistake is not testing your website on a real device. If you’re using popular sites like Facebook, Twitter, or Pinterest to test the design of your page instead of visiting it with an actual smartphone or tablet, then you’ll never know what kind of mistakes can occur in this environment! This includes ignoring browser differences as well – if your website doesn’t work well with Safari, Firefox, or Chrome on mobile devices because of small screens, then you’re going to lose visitors!
When someone is looking online for a new pair of shoes, a local landscaping service, or anything else they might want to purchase, it all begins with a web search. Search marketing is the practice of capturing this search traffic to get your business seen by potential customers who may be interested in your products or services. Search engine marketing, or SEM, utilizes paid tools to put you at the top of search results. This differs from SEO (search engine optimization), which focuses on organic—rather than paid—search results. Ideally, your marketing strategy will include both SEM and SEO. This article provides an overview of search engine marketing, so you can begin to reap the benefits of this strategy.
One of the most essential tools for SEM is pay-per-click (PPC) ads. These are created through Google Ads, and they appear in the most prominent positions on any search engine results page. This is true whether the query is something simple like “sunglasses” or a longer phrase like “dancing lessons in Fort Myers.”
With paid search ads, you still target specific keywords, just as you would with organic search marketing. This ensures that your ads are only shown in relevant search queries for your business. However, it’s not enough to simply run an ad based on common search terms. Most ads will require well-designed landing pages on your website. This will be where a user can complete a purchase, sign up for your newsletter, or book a consultation with your company—whichever action makes the most sense for the context of your ad.
SEM doesn’t exist in a vacuum. It should be a part of a larger approach to digital marketing that also includes onsite search engine optimization. One of the perks of SEM, however, is that it can bump you to the top of search results well before you see real gains from your organic search marketing strategies. Master search engine marketing and every other strategy you need to get your business seen online with Smargasy. Our Fort Myers marketing agency offers a wealth of expertise in PPC ads, reputation marketing, and so much more. Call (239) 214-8592 to build your digital marketing plan.
It’s no secret that online reviews are an important factor in how consumers choose where to shop. In fact, most people consider reviews posted online as valuable as personal recommendations from a friend or relative. But how can you manage your reviews and guide the conversation in a positive direction? The answer lies within reputation marketing.
Reputation marketing is a system that allows you to capitalize on the great service you’re already providing to your customers. It involves encouraging more positive reviews by making it as easy as possible for customers to leave reviews on your website or your preferred third-party review sites, such as Google. Once the great reviews start rolling in, reputation marketing amplifies those reviews on your website, social media pages, and other sales channels.
Another key component of this process is managing negative reviews. After all, even the best businesses will have a few. Responding to negative reviews in a productive way and amplifying your high volume of positive reviews will help mitigate the effects of one or two one-star reviews from disgruntled customers.
You may think that reputation marketing sounds complicated and maybe a little time consuming. However, it’s based on many automated processes that can be managed by your digital marketing agency. After a quick onboarding call, you can sit back and watch your reputation grow!
Any business needs a healthy number of positive reviews to be seen online. A high star rating with Google will help you remain among top search results when consumers look for the products or services you offer online. Reputation marketing also helps to convert curious shoppers into paying customers. Your reviews could be what makes the difference when someone is choosing between your business and a competitor.
If you want to start harnessing the power of reputation marketing, connect with Smargasy for a strategy call. Get in touch with us at (239) 214-8592 to launch your reputation management campaign.
Since the dawn of digital marketing, there’s been an ongoing debate about whether it will replace traditional marketing. As technology becomes more ubiquitous in our daily lives, it’s clear that digital strategies like search marketing, social media advertising, and PPC ads aren’t going anywhere anytime soon. Yet, traditional marketing methods are still abundant—when was the last time you took a drive without spotting a billboard or turned on the radio without hearing an ad? But do you need these traditional marketing strategies to succeed as a small business? Here’s a look at what you should know.
Small businesses have flocked to digital marketing because the digital medium provides many tools to focus in on a specific audience. You can target your ads to reach the people who will find them most relevant. As a result, you may find that your marketing budget is yielding a higher ROI than you might see with a conventional billboard or TV ad. Digital marketing also offers a wealth of data about your target consumers. Social media and search engines can show you exactly who is checking out your brand online. This can help you further refine your marketing approach.
Traditional marketing hasn’t completely gone by the wayside. In fact, it can still be beneficial for local businesses looking to gain a bigger presence in their area. For example, a well-placed billboard can draw customers into your restaurant from the highway. Alternatively, a radio or newspaper ad may raise community awareness of an upcoming event you’re hosting. Still, these types of advertising can be costly investments, and they aren’t as targeted as digital marketing strategies.
For now, both traditional and digital marketing still have their place in the world of advertising. However, if your budget is limited, it’s probably best to stick to a digital-focused campaign. More and more people find local businesses through online search, and digital marketing is what will get you seen there.
Discover just how much your business can benefit from online marketing with Smargasy. Our team of marketing experts in Fort Myers is ready to get your business seen online with a results-driven strategy for success. Contact us today at (239) 214-8592.