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Notes on marketing, AI and the systems underneath.

Written for small business owners, managers and marketers: what's actually changing in search, advertising, AI, websites and phone systems, and what to do about it.

All articles

News Feed November 25, 2024

The Importance of AI for Digital Marketing in 2025: Revolutionizing Customer Engagement and ROI

Artificial intelligence is reshaping digital marketing as we approach 2025. The landscape is evolving rapidly, with AI-powered tools becoming essential for businesses aiming to stay competitive. By 2025, AI in marketing is expected to grow at an annual rate of 26.6%, reflecting its critical role in driving innovation and efficiency. We’re witnessing a shift from […]

14 min
News Feed November 21, 2024

10 Digital Marketing Myths Debunked: What You Need to Know

In the ever-evolving landscape of digital marketing, misinformation can be as pervasive as a rogue cat meme on social media. Many business owners feel overwhelmed by digital marketing myths that distort their understanding of effective strategies, leading to inconsistent leads and outdated practices. To help you navigate this complex terrain, let’s take a scalpel to […]

24 min
News Feed November 18, 2024

Effortless Website Creation: A Guide to Using Sitebuilders

Building Your Dream Website Effortlessly: A Comprehensive Guide to Sitebuilders In today’s digital landscape, having a strong online presence is crucial for individuals and businesses alike. A website serves as your virtual storefront, portfolio, or communication hub, allowing you to connect with a global audience. However, the thought of building a website can be daunting, […]

5 min
News Feed November 7, 2024

How to check your website for contrast mistakes

Ever feel like your website’s giving users a headache? It might not be your content – it could be your contrast! Let’s dive into the wild world of website contrast mistakes and how to spot ’em before they drive your visitors bonkers. Picture this: You’ve crafted the perfect website, but something’s off. Maybe it’s harder […]

13 min
News Feed October 15, 2024

SEO vs. PPC: Which Strategy is Right for Your Business?

Discover the pros and cons of SEO vs PPC to determine the best digital marketing strategy for your business. Learn which approach aligns with your goals.

13 min
News Feed October 2, 2024

Digital Marketing vs. Social Media Marketing: What’s the Difference?

In the ever-evolving world of online marketing, terms like “digital marketing” and “social media marketing” are often used interchangeably. However, while these concepts are interconnected, they are not synonymous. Understanding the distinction between them can help small businesses create effective strategies to grow and thrive in the competitive digital landscape. What is Digital Marketing? Imagine […]

10 min
News Feed September 19, 2024

How AI is Revolutionizing Digital Marketing

How AI is Revolutionizing Digital Marketing In the dynamic world of digital marketing, staying ahead of the curve is essential for success. One of the most transformative forces in this field today is artificial intelligence (AI). From enhancing customer experiences to optimizing campaigns, AI is reshaping how we approach online marketing. In this blog, we’ll […]

20 min
News Feed September 10, 2024

Website Performance and Its Impact on Marketing ROI

Literally, how well a website performs is key to boosting marketing ROI. A site that loads quickly and is easy to use improves the user’s experience. This, in turn, can increase conversion rates and help your site rank better on search engines. For marketers, knowing how to make your website perform better can greatly improve […]

7 min
News Feed August 27, 2024

How to Choose the Best Web Hosting for Small Business

Top Tips for Choosing the Best Web Hosting for Small Business Success Choosing the right web hosting is key to a small business’s online success. I’ll give expert tips on picking the best web hosting for small businesses. We’ll look at important factors and tips for choosing the top hosting options and guide you to […]

5 min

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