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Notes on marketing, AI and the systems underneath.

Written for small business owners, managers and marketers: what's actually changing in search, advertising, AI, websites and phone systems, and what to do about it.

All articles

News Feed August 27, 2024

How to Choose the Best Web Hosting for Small Business

Top Tips for Choosing the Best Web Hosting for Small Business Success Choosing the right web hosting is key to a small business’s online success. I’ll give expert tips on picking the best web hosting for small businesses. We’ll look at important factors and tips for choosing the top hosting options and guide you to […]

5 min
News Feed August 13, 2024

Top Challenges Faced by Businesses When Hiring Consultants

Key Challenges Businesses Encounter When Hiring Consultants and How to Overcome Them Finding the right expertise is key to growth and success as a business owner or manager. Hiring consulting recruiters can be tough. In this article, I’ll share the top challenges businesses face when hiring consultants. I’ll also offer tips to overcome these hurdles. […]

8 min
News Feed July 30, 2024

Best AI Tools for Business: Enhance Efficiency and Drive Growth in 2024

Smart companies use the latest AI tools to make things run smoother, improve customer experiences, and make better decisions. This guide looks at the top AI tools that can help businesses succeed in 2024. With AI, companies can automate boring tasks, understand data better, and stay ahead of rivals. This article will cover the best […]

7 min
News Feed July 16, 2024

Voice Search Optimization: Enhancing Your SEO Strategy for the Future

In fast-paced digital marketing, one trend stands out for its potential to revolutionize how we interact with technology: voice search. With the proliferation of voice-activated devices like Amazon Alexa, Google Assistant, and Apple’s Siri, consumers increasingly turn to voice search for their queries.  This shift necessitates a new approach to SEO, aptly named Voice Search […]

5 min
News Feed July 2, 2024

Marketing in the Metaverse: Creating Engaging Experiences in Virtual Worlds

The metaverse is always growing. It started with simple games and now we have whole 3D worlds. This virtual space draws in lots of people, giving brands new chances to connect1. Now, brands can get closer to their fans by making cool interactive places, hosting virtual events, and showing off ads made just for each […]

14 min
News Feed June 21, 2024

The Power of User-Generated Content (UGC)

As a marketer, I’ve seen how user-generated content boosts brand loyalty and trust. It’s content made by social media users for a specific brand. UGC has changed the marketing game1. UGC’s impact is clear. Around 60% of people rely on content from friends or family when buying something1. For example, the Sugar Factory is very […]

10 min
News Feed June 6, 2024

Social Media Conversation Starters: Great Ideas to Connect

Social media conversation starters: Engaging ideas to kickstart meaningful interactions, spark connections, and build lasting relationships online.

13 min
News Feed May 31, 2024

How to use email marketing to grow your local business

Email marketing is an effective way to connect with customers and promote your local business. Learn how to leverage it to reach more people in your area.

13 min
News Feed May 8, 2024

The Importance of Reputation Management in Today’s Digital Age

Master the art of reputation management to safeguard your online presence and build trust with customers in the digital world.

16 min

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