Whether you’re launching a new business or looking for growth in your existing small business, partnering with the right digital marketing company is essential for your success. There are a lot of digital marketers out there, but not all have the same level of expertise or offer an extensive menu of services. Smargasy is unique, because our background is in web services for small businesses, and we’ve grown to include digital marketing, content creation, and related services as our clients have grown along with us. Continue reading for a snapshot of our digital marketing company and the services we can provide to your business in Fort Myers and beyond.
Our list of services includes web design, web hosting, digital marketing, business phone services (VoIP), and technical support and maintenance. We can help you at any phase of your digital strategy, from your initial website build or redesign to your SEO marketing to ongoing support. As digital marketing specialists, we can assist in every phase of your sales process, from brand awareness to boosting sales to nurturing brand loyalists. We offer a large toolbox of resources, including site optimization, content creation, directory management, social media advertising, PPC advertising, and email marketing.
The Smargasy team originally came together in Austria when the internet was still in its infancy. Throughout the 1990s, we grew to become leading IT consultants and added web hosting services and web design to our repertoire. As our clients continued to need a more refined approach for building their presence on the web, our services grew as well. Today we offer everything that your business may need to get seen in your local market.
We don’t believe in a one-size-fits-all approach for digital marketing and other web services. While we do rely on proven strategies for sales and growth, we customize those strategies to meet your needs. In addition, each of our services—from VoIP phone systems to web hosting to digital marketing—is scalable, so you can fit the right services into your budget.
Get to know our team with a strategy call to talk about what your business needs to grow within the digital landscape. Fill out our contact form or reach out to us directly at (239) 214-8592.
Don’t get me wrong, websites are popular and at this point, most businesses have had at least one website. In fact, a lot of businesses are now on their second, third or fourth website.
But have you ever stopped to ask the question- is this website really helping my business? Or is this website meet the brick-and-mortar goals of my business?
I think if a lot of business owners were honest they would admit the answer to the question is no.
Here’s why.
When websites were first invented, they were essentially digital brochures. Overloaded with way too much information.
Which then leads to confusion and indecision. There’s a great quote, “a confused mind never buys”.
Unlike a website, a funnel has a clear path the user is meant to take. The purpose of a funnel is to eliminate all confusion and encourage the user to visit the website to take specific actions.
According to an article in the Harvard Business Review, relentless efforts to engage customers using tons of information and content on a website can be overwhelming, confusing, and frustrating. A website visitor who is focused on buying a product may find it hard to navigate to the relevant page. As a result, he may just close the window or click away.
However, since a funnel usually consists of only one page which is clear, concise, and direct, they are better at sales-focused engagement without informational noise and distractions.
Simply put, funnels don’t have pages, they have steps. Those steps may even span multiple pages. But there is never confusion about what someone is supposed to do next.
Most business owners know that it’s a hard task to connect to customers and grab their attention. That’s where storytelling comes in.
Author and scholar Jonathan Gottschall described human beings as storytelling animals. We love stories and crave them. This is because there are things we can relate to or plots that pique our curiosity. Marketers are increasingly turning away from traditional sales pitches to storytelling in order to drive sales. Consider the fact that 69% of Generation Z find traditional sales pitches intrusive and negatively disruptive.
Yet a good story must be well-organized, engaging, clear, and focused—The same exact qualities of a funnel.
As a business, you may not know which web design is the best at driving revenue. This is where split testing can come in handy. Split testing is designing different web designs and layouts and testing which one converts more. Remember revenue is all about conversion. Yet it’s difficult to do split testing on a website, another reason why a funnel should be a better option.
Ready to learn more about how a funnel might help your business? Reach out to one of our experts today and find out how a funnel just might be the perfect marketing tool you’ve been looking for!
Even in the digital age, communicating over the phone is still important for most businesses. Fortunately, digital innovations can make your phone system much more reliable and flexible to your needs, so you can better serve your clients and improve internal communications for your team. VoIP, or voice over internet protocol, allows you to disconnect from a traditional phone line and turn any device with a broadband connection into a phone by translating your voice to a digital signal. If you’re thinking about upgrading to a VoIP system but aren’t sure if it’s right for you, consider the following reasons to make the switch.
Design a VoIP system that’s right for your business with Smargasy. We’ll help you integrate all the features you need (and none that you don’t) with pricing starting at just $29.99. Contact our team today to learn how we can support your business with our phone services.
Managing and marketing your reputation has never been more important than in the age of cancel culture. Today, it’s critically important to understand how your online actions could impact your business.
Everybody knows what online reviews are and almost everybody uses them to make purchasing decisions. In fact, an enormous number of people even look at online reviews as being just as trustworthy as word of mouth.
Simply put, reputation marketing is the process of making sure people know about your great reputation. Why is this important? Because what good are all those five-star reviews if no one knows they exist!
In the simplest terms marketing, your reputation is all about making sure your customers and potential customers see all your wins.
Just received a five-star review? It’s time to tell people about it! Did one of your customers just leave you a powerful testimonial? Where can we share it?
This can be done on social media, through advertising, and even on your website!
When you get expert assistance marketing your reputation you’ll find there are all kinds of places you could be marketing your reputation and proven strategies you could leverage to place your 5-star reviews where they belong – the spotlight!
That’s why our team of experts is standing by to help. So, if you’re ready to reach more customers than before thanks to the power of a 5-star reputation, simply contact us today to learn how we can assist you in getting started!
In the digital era, customers expect instant communication around the clock. However, it’s simply not practical to have someone available on your office’s main phone line 24/7. This is just one of many problems that a VoIP system can solve. VoIP, or voice over internet protocol, can allow you to take calls over any broadband device. It also integrates automated technologies that can direct calls to the appropriate lines, so your customers are never left hanging. Continue reading for a closer look at how VoIP helps modern businesses communicate more effectively.
Are you constantly frustrated trying to keep your remote workforce connected? Increasingly, employees across all industries are enjoying the convenience and agility of working from home. However, that may leave you at a loss for how to effectively host meetings. VoIP integrates crisp audio quality with multi-party connectivity, video, and document sharing, all at your fingertips. Forget about muddy call quality and glitchy conferencing software. The right VoIP system can keep you connected as if you’re in the same conference room.
Know that every time a customer calls, they’re directed to the information or services they need thanks to virtual auto attendant services included with your VoIP setup. You create the menu of options and your virtual assistant walks callers through a simple menu to give them the automated answers they need or direct them to the appropriate department to field their calls.
Instant messaging, visual voicemail, and other applications are easily folded into your VoIP interface so that you can communicate in all the ways you need to. API integration makes it easy for external parties to access information or send information through a variety of programs and systems.
Learn about all the ways VoIP can help your business with Smargasy. We offer comprehensive business phone solutions with scalability and affordability for organizations of all industries and sizes. Contact us today to get started with your hosted business phone system.
Small business owners need to think about every dollar spent on their advertising. You may not have a large budget to work with, so you need to know that every advertising effort is helping get more customers into your business. With digital marketing, you can feel confident about where your advertising dollars are going. While you might think that the digital landscape is too big or too complicated to master, it offers some distinctive benefits, making it ideal for small businesses looking to compete with national chains. Here’s a closer look at why digital marketing really works for small businesses.
With digital marketing, it’s possible to start small and grow your advertising efforts right alongside your business. You can create a strong foundation with a simple, straightforward website and local SEO efforts to get you seen within your service area. As you gain more traction, you might incorporate a wider range of marketing tools like social media marketing, display ads, and email marketing.
When you think about digital advertising, it’s easy to become overwhelmed thinking about the huge potential audience that exists in the digital space. However, your marketing doesn’t need to target this wide audience—it can (and should) focus only on those in your geographic region who are interested in what your business does. Local SEO and pay-per-click advertising offer the ability to focus exclusively on individuals who are likely to give you their business. Compare that to a billboard on a busy street in your neighborhood. It may be seen by many eyes, but it won’t capture attention and convert leads.
Think again about that billboard—how will you know when it works to bring in a new customer or boost brand recognition with a one-time customer? You won’t. But with digital marketing, every campaign you launch is trackable and measurable, so you can know what’s working and what isn’t. That means your efforts will only improve with time and work to bring you even more business.
Digital marketing offers tons of potential for any small business. Make it work for yours with help from Smargasy. Contact our team of marketing pros at (239) 214 8592 or fill out our contact form to schedule your first strategy session.
For modern businesses, it’s not enough to simply have a phone plugged into a direct line. Your customers expect constant connectivity with your business, and your employees need the freedom to communicate internally and with clients from anywhere. Opting for a business phone system can give your organization the flexibility and agility it needs while boosting your professional image to your clients. Here’s a closer look at the benefits that business phone systems have to offer.
Whether you run a small business or a huge company, business phone systems can be adapted to your needs and preferences. You can include multiple lines from cloud-based servers, conference call capabilities, visual voicemail, and so much more. Even better, all phone system services are scalable, so your system can grow with your business and continuously adapt to your changing needs.
If your business receives a high volume of calls or includes many different departments that clients may be trying to reach, including an auto-attendant can reduce your costs by eliminating the need for a human operator while calls are still routed to where they need to go. Automated systems have become incredibly advanced over the past several years, so your customers won’t deal with the frustrations of talking to a robot. You can also include features like visual voicemail, which will automatically transcribe voice messages into text—this can help your team prioritize messages and respond more urgently to those that demand immediate attention.
With an increasing volume of business taking place remotely across a wide range of industries, security concerns are on the rise as well. Fortunately, business phone systems offer solutions that reduce the need to have business take place on personal cell phones, so your team can go anywhere and still be available over a secure line.
Looking for VoIP or cloud-based PBX solutions to help streamline communications for your business? Smargasy can help! We offer adaptable, customizable business phone system packages to suit a wide range of businesses of all sizes. Contact us today to see what we can do.
When it comes to digital marketing, there’s more to think about than simply getting your business seen online. You also need to convert interested prospective buyers into paying customers. Implementing the following proven strategies to get customers to make purchases from your business can have you enjoying a higher volume of customers overall and seeing greater returns on your ad spend.
The first time someone visits your website, they may just be curious about the products or services you offer. They might not be ready to make a purchase just yet. Display ads can help you be there when they are ready to buy, popping up across the web with reminders of what you have to offer. For example, you can showcase items from your product catalog that site visitors have viewed but not yet purchased. By staying at the front of their minds, you’ll likely be a first choice when they’re finally ready to spend some cash.
Another way to stay on people’s minds is by utilizing email marketing. To ramp up your subscribers, create a special offer for new site visitors, such as 15% off when they enter an email address. This will not only encourage an immediate purchase with the discount, but it can give you future opportunities to advertise special offers via email.
People spend hours on social media sites like Facebook and Instagram every day. So, it only makes sense to advertise on social media. One of the benefits of these types of ads is the ability to focus in on a very specific audience that’s likely to be interested in your brand.
Implement these strategies and round out your online presence with help from Smargasy. Our digital marketing agency offers all the services you need to get more customers through your doors. Visit our contact page or call (239) 214-8592 for a brief strategy session to get started with us.
As a small business owner, you know the impact that online reviews can have on your revenue. If you’re struggling to get customers to leave reviews on sites like Google and Yelp—or one or two bad reviews are tarnishing your reputation—an online reputation management company can help turn things around. There are several ways in which reputation management can give your business the boost it needs. Here’s how:
One of the key components of reputation management is getting more customers to leave reviews of your business. Automated reminders will allow happy customers to leave reviews on your preferred sites while offering a place for unhappy customers to contact your business directly with their feedback. So, you’ll see a higher volume of reviews overall and be able to manage any dissatisfied customers’ complaints in a private setting.
When negative reviews do slip through, your online reputation management company can help minimize their impact. Because you’ll see more reviews coming in, any negative ones won’t have as much influence over your total star rating. Plus, you’ll be notified as soon as a new review is posted, so you can respond quickly with a reply. Even with negative feedback seen by the public, a friendly response with an offer to make things right will ultimately reflect positively on your business.
Reviews aren’t just important for prospective customers. They also give you an opportunity to see what people really think about your business. That means you can use real insight from customers to grow and evolve your business.
Smargasy is a trusted reputation management company offering a wide range of digital marketing services in Fort Myers and beyond. Count on us to help you make a strong impression for your business. Call (239) 214-8592 for a brief strategy session today.
Facebook is more than just a social networking website. It’s a powerful marketing tool for small businesses that can capture local audiences in a variety of ways. Facebook ads are just one of the avenues you can take to get more leads and boost sales for your business. Here’s a look at how local businesses can use Facebook to increase revenue.
People love freebies and running a Facebook contest is a great way to generate interest in your giveaways. With Facebook contests, users can enter by liking or sharing your post, so you’ll see a high volume of engagement with a single post promoting your contest. The cost of the goods you’re giving away will likely generate a high ROI with the engagement you see in return.
Organic posts on Facebook are great, but they’ll usually only be seen by users who follow your page. Boosting posts can widen your reach and help you see more likes, comments, messages, and shares. Posts that are good candidates for a paid boost are those that showcase new products or services or posts promoting seasonal specials.
Another way that businesses can use Facebook to increase revenue is by making it easier for potential customers to get in touch. Facebook Messenger allows people to engage directly with your company, so you can easily answer their questions and guide them right to your storefront.
Online reviews can go a long way in terms of bringing more customers to your business. Facebook offers a perfect platform to share recent positive reviews of your business, so anyone interested in the services or products you offer can see that your company is the right choice for their needs.
Take the guesswork out of your Facebook marketing with Smargasy. Our team can help you get the most out of your social media marketing to bring more customers to your door. Schedule a strategy session to see what we can do today by calling (239) 214-8592.