In the digital era, customers expect instant communication around the clock. However, it’s simply not practical to have someone available on your office’s main phone line 24/7. This is just one of many problems that a VoIP system can solve. VoIP, or voice over internet protocol, can allow you to take calls over any broadband device. It also integrates automated technologies that can direct calls to the appropriate lines, so your customers are never left hanging. Continue reading for a closer look at how VoIP helps modern businesses communicate more effectively.
Are you constantly frustrated trying to keep your remote workforce connected? Increasingly, employees across all industries are enjoying the convenience and agility of working from home. However, that may leave you at a loss for how to effectively host meetings. VoIP integrates crisp audio quality with multi-party connectivity, video, and document sharing, all at your fingertips. Forget about muddy call quality and glitchy conferencing software. The right VoIP system can keep you connected as if you’re in the same conference room.
Know that every time a customer calls, they’re directed to the information or services they need thanks to virtual auto attendant services included with your VoIP setup. You create the menu of options and your virtual assistant walks callers through a simple menu to give them the automated answers they need or direct them to the appropriate department to field their calls.
Instant messaging, visual voicemail, and other applications are easily folded into your VoIP interface so that you can communicate in all the ways you need to. API integration makes it easy for external parties to access information or send information through a variety of programs and systems.
Learn about all the ways VoIP can help your business with Smargasy. We offer comprehensive business phone solutions with scalability and affordability for organizations of all industries and sizes. Contact us today to get started with your hosted business phone system.
Small business owners need to think about every dollar spent on their advertising. You may not have a large budget to work with, so you need to know that every advertising effort is helping get more customers into your business. With digital marketing, you can feel confident about where your advertising dollars are going. While you might think that the digital landscape is too big or too complicated to master, it offers some distinctive benefits, making it ideal for small businesses looking to compete with national chains. Here’s a closer look at why digital marketing really works for small businesses.
With digital marketing, it’s possible to start small and grow your advertising efforts right alongside your business. You can create a strong foundation with a simple, straightforward website and local SEO efforts to get you seen within your service area. As you gain more traction, you might incorporate a wider range of marketing tools like social media marketing, display ads, and email marketing.
When you think about digital advertising, it’s easy to become overwhelmed thinking about the huge potential audience that exists in the digital space. However, your marketing doesn’t need to target this wide audience—it can (and should) focus only on those in your geographic region who are interested in what your business does. Local SEO and pay-per-click advertising offer the ability to focus exclusively on individuals who are likely to give you their business. Compare that to a billboard on a busy street in your neighborhood. It may be seen by many eyes, but it won’t capture attention and convert leads.
Think again about that billboard—how will you know when it works to bring in a new customer or boost brand recognition with a one-time customer? You won’t. But with digital marketing, every campaign you launch is trackable and measurable, so you can know what’s working and what isn’t. That means your efforts will only improve with time and work to bring you even more business.
Digital marketing offers tons of potential for any small business. Make it work for yours with help from Smargasy. Contact our team of marketing pros at (239) 214 8592 or fill out our contact form to schedule your first strategy session.
For modern businesses, it’s not enough to simply have a phone plugged into a direct line. Your customers expect constant connectivity with your business, and your employees need the freedom to communicate internally and with clients from anywhere. Opting for a business phone system can give your organization the flexibility and agility it needs while boosting your professional image to your clients. Here’s a closer look at the benefits that business phone systems have to offer.
Whether you run a small business or a huge company, business phone systems can be adapted to your needs and preferences. You can include multiple lines from cloud-based servers, conference call capabilities, visual voicemail, and so much more. Even better, all phone system services are scalable, so your system can grow with your business and continuously adapt to your changing needs.
If your business receives a high volume of calls or includes many different departments that clients may be trying to reach, including an auto-attendant can reduce your costs by eliminating the need for a human operator while calls are still routed to where they need to go. Automated systems have become incredibly advanced over the past several years, so your customers won’t deal with the frustrations of talking to a robot. You can also include features like visual voicemail, which will automatically transcribe voice messages into text—this can help your team prioritize messages and respond more urgently to those that demand immediate attention.
With an increasing volume of business taking place remotely across a wide range of industries, security concerns are on the rise as well. Fortunately, business phone systems offer solutions that reduce the need to have business take place on personal cell phones, so your team can go anywhere and still be available over a secure line.
Looking for VoIP or cloud-based PBX solutions to help streamline communications for your business? Smargasy can help! We offer adaptable, customizable business phone system packages to suit a wide range of businesses of all sizes. Contact us today to see what we can do.
When it comes to digital marketing, there’s more to think about than simply getting your business seen online. You also need to convert interested prospective buyers into paying customers. Implementing the following proven strategies to get customers to make purchases from your business can have you enjoying a higher volume of customers overall and seeing greater returns on your ad spend.
The first time someone visits your website, they may just be curious about the products or services you offer. They might not be ready to make a purchase just yet. Display ads can help you be there when they are ready to buy, popping up across the web with reminders of what you have to offer. For example, you can showcase items from your product catalog that site visitors have viewed but not yet purchased. By staying at the front of their minds, you’ll likely be a first choice when they’re finally ready to spend some cash.
Another way to stay on people’s minds is by utilizing email marketing. To ramp up your subscribers, create a special offer for new site visitors, such as 15% off when they enter an email address. This will not only encourage an immediate purchase with the discount, but it can give you future opportunities to advertise special offers via email.
People spend hours on social media sites like Facebook and Instagram every day. So, it only makes sense to advertise on social media. One of the benefits of these types of ads is the ability to focus in on a very specific audience that’s likely to be interested in your brand.
Implement these strategies and round out your online presence with help from Smargasy. Our digital marketing agency offers all the services you need to get more customers through your doors. Visit our contact page or call (239) 214-8592 for a brief strategy session to get started with us.
As a small business owner, you know the impact that online reviews can have on your revenue. If you’re struggling to get customers to leave reviews on sites like Google and Yelp—or one or two bad reviews are tarnishing your reputation—an online reputation management company can help turn things around. There are several ways in which reputation management can give your business the boost it needs. Here’s how:
One of the key components of reputation management is getting more customers to leave reviews of your business. Automated reminders will allow happy customers to leave reviews on your preferred sites while offering a place for unhappy customers to contact your business directly with their feedback. So, you’ll see a higher volume of reviews overall and be able to manage any dissatisfied customers’ complaints in a private setting.
When negative reviews do slip through, your online reputation management company can help minimize their impact. Because you’ll see more reviews coming in, any negative ones won’t have as much influence over your total star rating. Plus, you’ll be notified as soon as a new review is posted, so you can respond quickly with a reply. Even with negative feedback seen by the public, a friendly response with an offer to make things right will ultimately reflect positively on your business.
Reviews aren’t just important for prospective customers. They also give you an opportunity to see what people really think about your business. That means you can use real insight from customers to grow and evolve your business.
Smargasy is a trusted reputation management company offering a wide range of digital marketing services in Fort Myers and beyond. Count on us to help you make a strong impression for your business. Call (239) 214-8592 for a brief strategy session today.
Facebook is more than just a social networking website. It’s a powerful marketing tool for small businesses that can capture local audiences in a variety of ways. Facebook ads are just one of the avenues you can take to get more leads and boost sales for your business. Here’s a look at how local businesses can use Facebook to increase revenue.
People love freebies and running a Facebook contest is a great way to generate interest in your giveaways. With Facebook contests, users can enter by liking or sharing your post, so you’ll see a high volume of engagement with a single post promoting your contest. The cost of the goods you’re giving away will likely generate a high ROI with the engagement you see in return.
Organic posts on Facebook are great, but they’ll usually only be seen by users who follow your page. Boosting posts can widen your reach and help you see more likes, comments, messages, and shares. Posts that are good candidates for a paid boost are those that showcase new products or services or posts promoting seasonal specials.
Another way that businesses can use Facebook to increase revenue is by making it easier for potential customers to get in touch. Facebook Messenger allows people to engage directly with your company, so you can easily answer their questions and guide them right to your storefront.
Online reviews can go a long way in terms of bringing more customers to your business. Facebook offers a perfect platform to share recent positive reviews of your business, so anyone interested in the services or products you offer can see that your company is the right choice for their needs.
Take the guesswork out of your Facebook marketing with Smargasy. Our team can help you get the most out of your social media marketing to bring more customers to your door. Schedule a strategy session to see what we can do today by calling (239) 214-8592.
When you’re exploring digital marketing solutions for your small business, you may feel overwhelmed with options. With so many strategies out there, how do you choose which ones to use? The following digital marketing solutions are perfect for growing small businesses that need to make the most of their limited advertising budgets.
How do you get on page 1 of Google? Pay-per-click ads, or PPC advertising, is one of the most reliable shortcuts to get seen on the first page of search results. With PPC ads, your business will pop up in relevant searches, but you’ll only pay for that ad space when someone clicks on your ad. Paired with well-designed landing pages, PPC ads can ramp up conversions so that you see a strong ROI on your ad spend.
You don’t need your business seen by everyone on the internet, just the people who are physically close to your storefront or service area. Local SEO can help you get seen where it matters most. With local SEO services, your digital marketing agency will focus on your Google My Business listing as well as trusted local directories to ensure that your business is on the radar of people within a specific geographical area who might be looking for the products or services you offer.
Every business owner knows the value of returning customers, but how do you make sure that your brand stays on customers’ minds? Email marketing is one solution that can help you keep in touch and encourage customers to continue coming back around. It’s particularly effective if you can offer seasonal specials and promotions that bring added incentives for future purchases.
Still not sure how to build your digital marketing plan? Smargasy is here to help! Our team of marketing specialists can customize the right strategy for your small business. Find out how you can grow with us by scheduling a strategy call or calling us directly at (239) 214-8592.
SEO is a concept that many business owners have heard of but may not fully understand. The goal of SEO, or search engine optimization, is to achieve a higher placement for your website among search results for terms relevant to your business. For example, an HVAC company may strive to appear on the first page of results for search terms like “air conditioning installation” or “furnace repair”. To achieve this goal, SEO includes several strategies for improving your website (focusing heavily on the written content on your site) and ensuring an exceptional user experience. Continue reading for a closer look at the importance of search engine optimization as part of your marketing strategy.
When web users perform a Google search, they don’t want to dig through pages of results to find relevant websites. In fact, few users will click beyond the first page of results. That’s why SEO is intended to get your website among top search results. In order to become a top-ranking site, you must include a wealth of informative, engaging content that answers questions users may pose to search engines.
SEO relies heavily on quality website content, but it also measures more abstract concepts, such as brand authority. Authority indicates that your brand and your website are trustworthy sources of information. Therefore, your site needs to be geared toward educating users rather than simply trying to sell your products.
In its infancy, SEO rewarded sites that jammed as many keywords as possible into a given web page. However, that didn’t yield an incredibly positive user experience. Today, websites that have a high volume of visitors and a low bounce rate—meaning that few people click away after visiting just a single page—are ranked higher in search results. These metrics indicate that your site will yield a great user experience with easy-to-read content and an intuitive site structure. Master SEO and get seen in local search results with Smargasy. Our team of digital marketing experts can help you make the most of your budget and reach your target audience effectively. Give us a call today at (239) 214-8592 or fill out the contact form below to connect with us.
Customers have short memories and limited attention spans. Therefore, it’s important to find ways to stay continually engaged with customers, even after they’ve already made a purchase from you. Sending out an email newsletter is a tried-and-true way to keep in touch with customers. However, it’s important to develop a carefully planned email newsletter campaign so that people are excited to see your emails.
When customers make a purchase from you, you have a great opportunity to get their contact information so that you can follow up with an email newsletter. You may also create an email opt-in form on your website. You can even incentivize signups with a one-time discount for new subscribers. Once you have an email list, you won’t want to bombard subscribers with constant emails. However, sending monthly or bi-weekly updates can be a great way to keep in touch with informative content that aligns with customers’ interests as well as offers that bring them back to your store.
One of the more exciting ways to utilize an email newsletter is to provide insider info for your subscribers. That might mean providing a sneak peek of new products or subscriber-only sales events. Of course, your offers don’t have to be exclusive to email subscribers—you can use your newsletter to announce seasonal sales, new products, and specials.
Perhaps you have a popular product or service that gets customers through your doors, but you also offer services that aren’t as well-known. Your email newsletter can allow you to showcase these offerings with high-quality images and convenient calls to action that drive more customers to your business.
When you work with Smargasy, you can be sure that every marketing strategy you employ is effective and worthwhile. Contact us at (239) 214-8592 to see how we can develop an email marketing plan that works for your business.
No matter what industry your business is a part of, your success will depend on the strength of your online presence. From search engines to social media to third-party review sites, there are many places where you’ll want your business to be seen online. The following tips will help you maintain a strong online presence so that you can get noticed where it matters most.
It’s not enough to simply have a great website. You need to update your website often with high-quality content that is informative, relevant, and engaging. Creating a blog is one way to keep your website fresh and current.
As you start scheduling new blog posts on your website, you should share your new content on social media. You should not have a social media profile on any platform that you don’t post to regularly. However, the ideal number of posts will vary by platform. Facebook and Instagram posts stick around in users’ feeds for a few days, so 2-3 posts per week is a good target. If you use Twitter, you’ll want to tweet or retweet daily to make an impact.
To build a strong online presence, you should aim to have a conversation rather than to simply post content. That means responding to customers who are talking about your brand online. On both social media and review sites, it’s important to engage with people who comment on your posts and leave reviews of your business. Keeping the conversation going helps humanize your brand and further drives up engagement from current and prospective customers.
Smargasy can help you build your online footprint with social media marketing, SEO, email marketing, review management, and everything else you need to make a strong impression. Connect with us for a short strategy call at (239) 214-8592. Our Fort Myers marketing experts are ready to help you grow your brand.