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Notes on marketing, AI and the systems underneath.

Written for small business owners, managers and marketers: what's actually changing in search, advertising, AI, websites and phone systems, and what to do about it.

All articles

News Feed August 8, 2025

How to Show Up for ‘Near Me’ Searches Fast

To enhance local visibility, claim your Google Business Profile, optimize for local SEO, maintain consistent NAP information, encourage reviews, and engage on social media.

14 min
News Feed July 21, 2025

How to Choose the Right Budget for a Pay Per Click Campaign

Setting a PPC budget involves defining objectives, analyzing data, conducting keyword research, and testing allocations. Understanding audience behavior and using automated tools can optimize your campaigns.

8 min
News Feed June 30, 2025

What is a Fractional CMO and How Can It Help Your Business?

Andreas Dolleschal offers fractional CMO services, providing expert marketing strategy and automation to growing businesses on a flexible, cost-effective basis.

10 min
News Feed June 12, 2025

How to Prepare for the FCC’s Mandate to Retire POTS

With FCC reducing POTS shutdown notices to 90 days, businesses should inventory systems, explore VoIP or wireless options, test setups, and train staff to ensure smooth transitions.

12 min
News Feed June 9, 2025

Virtual Receptionists: Revolutionizing Customer Service for a New Era 🌟

Aiden, an AI virtual receptionist, handles calls and appointments 24/7, saving small businesses time and money while improving customer service and efficiency.

10 min
News Feed May 21, 2025

7 Mobile-First Marketing Tips for a Strong 2025 Strategy

Mobile-first marketing in 2025 demands responsive design, fast loads, consistent content, and optimization for local and voice search to improve SEO and user experience.

11 min
News Feed May 8, 2025

The Ultimate Guide to AI Marketing Tools in 2025: Transform Your Customer Engagement

In 2025, AI marketing tools enhance engagement through automation and real-time analytics, enabling hyper-personalization and cost efficiency for businesses.

18 min
News Feed April 14, 2025

Why 9×12 Direct Mail Postcards Still Matter

9x12 direct mail postcards effectively engage audiences in Punta Gorda, Cape Coral, and Fort Myers, standing out with creative designs and tailored messages.

12 min
News Feed April 7, 2025

How to Boost Your Reviews: Do’s and Don’ts

Boost your reviews by asking satisfied customers for feedback, engaging with all reviews, diversifying platforms, and maintaining authenticity. Monitor your reputation and follow up after purchases for better results.

14 min

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