No cost, no obligation

Get a free growth audit.

Tell us where to look and we will send back what we would fix first, in the order we would fix it. You keep the findings either way.

Buy the clicks that turn into work.

Get a free ad account review What the work involves

Google and Meta campaigns managed against cost per lead, not impressions - with remarketing to bring back the people who left without calling, and tracking wired up so the numbers you see are real.

Cost per lead

The number we manage against

Your accounts

You own the data and the billing

30 yrs

Building the landing pages too

The work

Four parts, one paid program.

Bidding is the easy part. The money is made in what you send the click to, what you exclude, and whether the enquiry gets answered - so all four are managed together.

All marketing services

Google Search & Performance Max

Campaigns built on the terms that signal someone is ready to buy, with the negative keyword work that stops your budget funding curiosity. Structured so you can see what each service line costs to win.

Search campaigns Performance Max Negative keyword hygiene Local and service-area targeting

Meta advertising

Prospecting to audiences that resemble your best customers, with offers and creative suited to a feed rather than a search bar. Useful where demand has to be created rather than captured.

Prospecting audiences Lookalikes from your CRM Lead forms and click-to-site Creative rotation

Remarketing

Most people who visit do not enquire the first time. Remarketing brings them back with a message that acknowledges where they left off, across Google display, YouTube and Meta, capped so it does not become wallpaper.

Site and video remarketing Cart and form abandonment Frequency capping Audience exclusions

Landing pages and tracking

Ads sent to a page built to convert rather than your homepage, with call tracking, form tracking and conversion values wired up properly - so the reported cost per lead is the real one.

Landing page build Call tracking Conversion and value tracking A/B testing

Where AI helps

You paid for the click. Don't lose the lead.

A lead you paid for and answered the next morning is a lead you bought for your competitor. The automation behind the campaigns is what protects the spend.

01 / tracking

Tracking fixed before bids

Automated bidding optimises towards whatever you tell it to value. We fix conversions, call tracking and lead values first, so the platform buys the leads you actually want.

02 / respond

Paid leads answered in minutes

Form fills, calls and lead-form submissions get an immediate reply and land in your pipeline with the campaign and keyword attached, so you know what the spend produced.

03 / compound

Missed calls texted back automatically

A missed call from a paid click is the most expensive kind. Missed-call text-back reopens the conversation in seconds instead of leaving it to voicemail.

What we will not do

No locked accounts, no spend-based fees.

You own your Google and Meta accounts, the history and the billing, and our fee does not rise automatically with your budget. Nothing about the arrangement rewards us for spending more of your money.

Review my accounts

Process

Audit, fix tracking, launch, optimise.

The first two weeks are diagnosis and plumbing. After that it is continuous management: search terms, negatives, budgets and creative reviewed against what the numbers actually did.

WEEK 01

Audit the accounts

What you are spending, what it is producing, where the waste is, and whether tracking has been telling you the truth. You keep the findings either way.

WEEK 02

Fix tracking, then build

Conversions, call tracking and values first - optimising against bad data is worse than not optimising. Then campaign structure, keywords, audiences and creative.

ONGOING

Launch and manage

Live campaigns with search terms, negatives, bids, budgets and creative reviewed continuously rather than left to run on autopilot.

MONTHLY

Report cost per lead

Spend, leads, cost per lead and what those leads became, then a call on where next month’s budget goes.

“Andy, the owner, is a wealth of knowledge on digital marketing. He's incredibly helpful and generous with his time and intelligence.”

Thomas Williams

Google review

What you get every month

Campaigns managed continuously, not set and left Search term and negative keyword review New creative and ad copy variants tested Landing page and conversion tracking maintained Spend, leads and cost-per-lead report in plain language A monthly call with the people managing the account

Included with the program

The platform this runs on comes with it.

Paid traffic is only as good as what happens after the click. Marketing clients get Client Connect Suite as part of the program - the landing pages, lead tracking, instant follow-up and reporting that protect the spend, rather than another subscription to buy.

See Client Connect Suite Request a demo

Landing pages

Pages built to match each ad, published without a dev queue.

Lead tracking and attribution

Campaign, keyword and cost attached to every enquiry.

CRM and pipelines

Paid leads followed up on a schedule, not ad hoc.

Missed-call text-back

Reopens the most expensive kind of lost lead.

Reporting

Spend, leads and cost per lead in one report.

Email and SMS automation

Nurture the enquiries that were not ready yet.

FAQ

Questions we get asked first.

Something not covered here? Call (239) 214-8592 and you'll get a person.

Google when people already search for what you do: emergency services, repairs, professional services, anything with clear intent. Meta when demand has to be created or the purchase is visual and considered. Most clients end up on both with the split weighted by what a lead is worth, and remarketing running underneath. The audit will tell you which way round it should be for your market.

You do. We work in your Google Ads and Meta accounts, or set them up in your name if they do not exist. Your data, your history, your billing. Agencies that keep the account hostage are doing it for a reason.

No, they are separate. You pay Google and Meta directly, and our management fee covers the work on top. That way you can see exactly what went to media and what went to management, and the fee does not quietly rise with your spend.

A homepage has to serve everyone, so it converts poorly for the one thing an ad promised. A page that matches the ad, answers that specific question and asks once for the enquiry usually moves cost per lead more than any bid change. We build websites, so this is part of the work rather than an upsell.

We use it - refusing to is expensive stubbornness - but automation only optimises towards whatever you tell it to value, which is why we fix conversion tracking before touching bids. Left unsupervised with poor data, smart bidding will confidently buy you the wrong leads.

Management depends on the number of campaigns, the platforms and the landing pages involved, and it is separate from ad spend - so we scope it after the audit rather than publishing a package price. Every engagement starts with a conversation, not a checkout.