No cost, no obligation

Get a free growth audit.

Tell us where to look and we will send back what we would fix first, in the order we would fix it. You keep the findings either way.

Paid and organic, run as one program.

Get a free social audit What the work involves

Posting, community management, advertising and creative in one place. Organic earns the trust, paid buys the reach, and both are measured in enquiries rather than likes.

Paid + organic

One team, one calendar, one budget

Creative included

Produced from your real work, not stock

Monthly

Report and call on spend and cost per lead

The work

Four parts, one social program.

Splitting paid from organic mostly makes a visitor pick the wrong one. Organic builds the proof that makes an ad believable; paid puts budget behind what organic already showed you works.

All marketing services

Organic social

A calendar you can actually see, posts written for your audience rather than a generic feed, and the community management that keeps the account looking alive. Publishing is scheduled, so it keeps running through your busy season.

Content calendar Writing and scheduling Community management Profile and bio optimisation

Paid social advertising

Meta prospecting and remarketing built around cost per lead, with LinkedIn where you sell to other businesses. Audiences, budgets and creative tested against each other rather than set once and forgotten.

Meta prospecting Remarketing audiences LinkedIn advertising Budget and CPL management

Creative production

The images, short video and copy the platforms reward, produced from your real work rather than stock. Several variants per campaign, because creative fatigue is what usually kills a well-targeted ad.

Static and video creative Ad copy variants Photography direction Landing page match

Messages and reviews

Comments, direct messages and Google Business messages answered in one inbox instead of three apps, with the enquiries pushed into your pipeline so a Messenger question is treated like any other lead.

Shared social inbox Comment moderation Lead capture from DMs Review requests

Where AI helps

The ad gets the message. Someone has to answer it.

Most social leads arrive as a comment or a direct message at an inconvenient hour, and that is where they die. The automation behind the campaigns is what stops that happening.

01 / creative

Creative tested, not guessed

Several variants of every ad go live together so the platform can find the winner quickly, and we use AI to speed up variant production. The idea, the offer and the final call are ours.

02 / respond

Messages answered in minutes

Comments, DMs and Google Business messages come into one inbox, get an immediate reply, and land in your pipeline with the campaign attached, so you know which ad produced the work.

03 / compound

Reviews that make the next ad work

Finished jobs trigger a review request automatically. Recent reviews are the social proof that makes paid traffic convert, so the follow-up feeds the advertising.

What we will not do

No engagement pods, no bought followers.

A follower count that never enquires costs you money and tells you nothing. We would rather grow a smaller audience of people who could actually buy, and report on enquiries rather than vanity metrics.

See our social work

Process

Audit, set up, publish, adjust.

The first few weeks are setup and creative. After that it settles into a rhythm of publishing, advertising and adjusting against what the numbers actually did.

WEEK 01

Audit and plan

A look at your current accounts, what has worked, who your competitors reach, and which platforms are worth your time. Some are not.

WEEK 02–03

Set up and produce

Profiles tidied, tracking and pixels installed properly, first calendar approved, and the opening set of creative produced.

ONGOING

Publish and advertise

Organic posting to the calendar, paid campaigns live with a tested creative rotation, messages and comments handled daily.

MONTHLY

Report and adjust

Reach, engagement, spend, cost per lead and what those leads became, then a call on next month’s budget and creative.

“I have been working with Smargasy for a year now and this is the most trusted marketing services around. Highly recommended!”

Verified client review

Alignable

What you get every month

An approved content calendar, published on schedule Paid campaigns managed daily, not set and left Fresh creative and copy variants each month Comments, DMs and Business messages answered Spend, cost-per-lead and outcome report in plain language A monthly call with the people doing the work

Included with the program

The platform this runs on comes with it.

Social only pays off if the message gets answered and the enquiry gets tracked. Marketing clients get Client Connect Suite as part of the program - the shared inbox, CRM and reporting behind the accounts, rather than another subscription to buy.

See Client Connect Suite Request a demo

Social inbox

Comments, DMs and Google Business messages in one place.

Social posting and planner

The calendar we publish from, visible to you.

CRM and pipelines

A Messenger question treated like any other lead.

Reporting

Spend, enquiries and outcomes, not just engagement.

Landing pages

Campaign pages that match the ad, built quickly.

Newsletter and email

Move followers onto a list you actually own.

FAQ

Questions we get asked first.

Something not covered here? Call (239) 214-8592 and you'll get a person.

Because splitting them mostly makes a business pick the wrong one. Organic builds the proof that makes an ad believable, and paid puts a budget behind whatever organic showed you people respond to. Run separately they duplicate work and contradict each other; run together the creative and the audience learning is shared.

Fewer than you think. For most small businesses that is Facebook and Instagram, plus Google Business Profile as a social surface, and LinkedIn if you sell to other businesses. We would rather do two platforms properly than five badly, and the audit will say which two.

No, though the accounts that do tend to perform better. If nobody on the team wants to be filmed we work from photography of the real work, finished projects, the shop and the crew. What we will not do is fill your feed with stock images of people in headsets.

Enough for the platform to learn, which depends on your market and what a customer is worth to you. We will give you a realistic floor in the audit and tell you plainly if the number is too low to be worth starting - that is a better conversation than spending three months finding out.

We handle day-to-day moderation and the standard questions, and anything that needs you gets routed to you with the context attached. Enquiries land in your pipeline so a Messenger question is followed up like any other lead rather than lost in an app.

Management depends on the platforms, the posting cadence and how much creative you need produced, and it is separate from the ad spend itself - so we scope it after the audit rather than publishing a package price. Every engagement starts with a conversation, not a checkout.